Four upcoming marketing events reveal top author secrets

From the movie You’ve Got Mail:
Kathleen:”I love daisies…”
Joe:”You told me…”
Kathleen:”They’re so friendly. Don’t you think that daisies are the friendliest flowers?”
Joe:”I do.”
[Photo by CEVidean 2011]

So, you want to learn insider tips about book marketing…

Here are four events where I will help ideas sprout and bloom like daisies, so you can pluck and gather them into your book-marketing bouquet.

Tucson Festival of Books 2015

Want to see how books are sold in real life? Attend the huge and amazing TFOB this weekend. I’ll be touting my own book Song of the Ocarina, so come by and pick my brain about book-event marketing. Here’s where/when you can find me:

The Dreams Convention, Booth #106
[Buildin’ the Dream (writers) and Arizona Dreamin’ (readers)]

Sun., March 15, 2015
1:30 to 5:30 p.m.

Tempe Public Library marketing workshops

These two interactive workshops will help you identify unique aspects of your book,  generate ideas to capitalize on those chat-worthy aspects, and to compel readers to spread the word about your writing. Each marketing-brainstorm session is limited to 15 people, so register early.

Sat., April 11, 2015
10:30 a.m. to 12:30 p.m.
and
Sat., May 9, 2015 (potential, if first session sells out)
10:30 a.m. to 12:30 p.m.

If you are interested in attending, please email me or comment below.

Learn more.

Desert Foothills Library
“27 Steps from Book Idea to Published”

If you are new to the idea of writing a book, or are not sure how to publish one, this two-hour workshop will accelerate your learning curve into immediate action. I’ll share book-creation best practices developed through years of interaction with hundreds of authors, editors and publishers. You will learn about each of the twenty-seven steps needed to manifest a book, from conception and design to ISBN numbers and publishing options.

Fri., June 5, 201
1 to 3 p.m.

If you are interested in attending, please email me or comment below.

Learn more.


Write on!
Ann Narcisian Videan, Author and Book Shepherd
Write • Edit • Self-publish • Word-of-mouth

P.S. Learn more about my novels on Google+.

Prepare for perfect publishing — ALWAYS

ID-10029251Join us for the September 2014 gathering of the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS).

Our discussion will center around everything you want to know about self-publishing your books and others’. Karen Mueller Bryson, multi-published author and publisher of Short On Time Books, will share her best practices at our gathering. She’ll  have back-up from other self-published authors and literary consultants in the group as well.

Buy your own lunch, share a tip, and reap the rewards of our informal get-together with other established authors.

Next gathering:
Thursday Sept. 11, 2014
11:30 a.m.–1 p.m.
(ALWAYS meets on the second Thursday of the month.)

Where:
Romeo’s Euro Café
(downtown GIlbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805

Cost:
A writing tip, and the price of your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so Ann can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

• Need contacts to help your writing?
• Want advice about your writing?
• Like to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

27 publishing secrets shared, to help you create your book

Song of the Ocarina novel cover, Ann Narcisian Videan

This is my new cover spread. Can you picture yourself revealing yours soon?

At this moment, I am forty pages from finishing the final edit of my second novel, Song of the Ocarina: the first book in a new-adult fantasy adventure series. Once I format it and upload it to Amazon’s CreateSpace I will have a self-published print-on-demand book. Woo hoo!

Would you like to know how to get to this point with your book?

My first foray into self-publishing happened in in 2011 with the self-publishing of my first women’s fiction novel Rhythms & Muse. Since then, I’ve helped dozens of other authors write, edit, self-publish and market their books. During all the years in this work, I’ve interviewed and worked with a wide array of literary experts who shared their secrets when it comes to book creation. Now, I’m sharing all those secrets with you in a series of three workshops at the Tempe Public Library.

The topics we’ll cover include: book creation steps, editing, and marketing.

* Sept. 6: “27 Steps from Idea to Published”
People new to the idea of writing a book, or who aren’t sure how to get a written book published will learn how to navigate the process.

* Sept. 13: “11 Editing Tips to Wow a Publisher”
Learn the key editing techniques to polish your book to impress publishers.

* Sept. 20: “Market Outside the Books: Outrageous Ideas to Entice Readers to Talk You Up”
Have you already written your book? I will share unique book marketing ideas to spark buzz by leveraging your book’s compelling content.

Each Saturday workshop runs from 11 a.m. to 12:30 p.m. I hope to see you there!

Learn more at the Tempe Public Library site.

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
avidean@videanunlimited.com

Eight top writing and vocabulary secrets from established authors – ALWAYS

At our Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) gathering this week, five established writers shared their top writing secrets and vocabulary words for this month. Now you can benefit from them, too!

  1. Find font symbols
  2. Write every day
  3. Find speaking opportunities
  4. Create an em-dash
  5. Association for mystery writer
  6. Product placement in books
  7. Vocabulary suggestions
  8. A.Word.A.Day link
Visualize Your Vocabulary, Shayne Gardner

Visualize Your Vocabulary, Shayne Gardner

1. Shayne Gardner — who just published Visualize Your Vocabulary: Turn Any SAT Word into a Picture and Remember It Forever (Volume 1) with illustrations by Kris Hagen — provided a tip about finding special font symbols on a computer.

According to Microsoft Word’s help function, “You can use the Symbol dialog box to insert symbols, such as ¼ and ©, or special characters, such as an em dash (—) or ellipsis (…) that are not on your keyboard, as well as Unicode characters.” Here’s how.

Emma Dilemma series, Patricia Hermes

Emma Dilemma series, Patricia Hermes

2. Patricia Hemes, a multi-published author of the Emma Dilemma series among others, suggested simply that if you want to be a writer, you need to set time to write every day.

3. She also asked about speaking opportunities in the Phoenix area, and we suggested she contact the National Speakers Association headquartered in Tempe, Ariz.

4. Laurie Fagen, co-author in SoWest: Crime Time, a  Sisters in Crime Desert Sleuths Chapter Anthology (Volume 5), led us to a discussion about dashes. We differentiated these, and shared how to create them in Microsoft Word:

  • Hyphen (-), used to connect words
  •  En-dash (–), for connection ranges or dates
  • Em-dash (—), what most people call simply a “dash,” signifying a break in a thought or longer pause or interruption in dialogue
SoWest: Crime Time anthology, Laurie Fagen

SoWest: Crime Time anthology, Laurie Fagen

5. By the way, Laurie is the current president of the Sisters in Crime Desert Sleuths. This association for mystery writers meets the third Wednesday of the month at Grimaldi’s Pizzeria in downtown Scottsdale, Ariz.

6. Ann Videan (that’s me), author of Rhythms & Music women’s novel and soundtrack, and The Delfaerune Rhapsody series, suggested authors look into product placement in your books to develop additional revenue streams. She explained that this simply involves mentioning brand names in your story and approaching the company about supporting the book for its publicity value to them. She recommended this HowStuffWorks article to learn more.

Song of the Ocarina, Ann Videan

Song of the Ocarina, Ann Videan (book 1 of the Delfaerune Rhapsody series)

7. Our topic, vocabulary, helped unveiled several new fun words or phrases we can can all incorporate into our writing.

  • brilliant: popular in the United Kingdom, meaning cool, great, or an outstanding performance, concept, or product
  • mind the gap: a  phrase to warn passengers to be careful while crossing the gap between the train door and the station platform.
  • go to the loo: an informal, more polite way of saying you’re headed to the bathroom, or going to the toilet

(From these first three, can you tell Laurie just returned from a trip to Europe?)

  • kerfuffle: disturbance or fuss
  • ostentatious: fancy, showing off wealth of knowledge to gain attention
  • ambitious: desiring to be successful, famous, or powerful; not easily done or achieved
  • grawlixes: typographical symbols standing for profanities, appearing in dialogue balloons in place of actual dialogue
  • ar·sy–var·sy: backside forward, head over heels, topsy-turvy
  • interrobang: a printed punctuation mark (‽), available only in some typefaces, designed to combine the question mark (?) and the exclamation point (!), indicating a mixture of query and interjection
  • histrionic: over-the-top melodramatic or theatrical
  • opprobrious: expressing scorn or criticism
  • disconcert: unsettle, disturb the composure of

(These last three are Shayne’s favorites from his new vocab book. Weren’t we lucky to have him attend today and share such cool words?)

8. For an introduction to a new word every day, complete with pronunciations, Laurie suggested subscribing to Wordsmith.org’s A.Word.A.Day.

Care to add your own tips or favorite words?

…………………..

Your Top Three Secret Words – ALWAYS

Sedona raindrop

What word would perfectly describe this photo? I call it “Blustery Sedona Raindrop.”  Does it bring to mind one of your favorite words? A secret word that always describes a mood or action, or brings to mind a special setting? Come share your perfect words at our next ALWAYS gathering in downtown Gilbert, AZ… you’ll help other established writers build their vocabularies.

 

Topic:
Let’s get some vocabulary growth going at our established writers’ gathering. What are your top “magic” words to use, or you would like to use, in your writing? Come share your favorites with other established writers.

Next gathering:
THURSDAY, Aug 14, 2014
11:30 a.m.–1 p.m.
(ALWAYS meets on the second Thursday of the month.)

Where:
PLEASE NOTE LOCATION
Romeo’s Euro Café
(downtown GIlbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s Real BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let Ann know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

• Need contacts to help your writing?
• Want advice about your writing?
• Like to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

The right tools to publish, inexpensively and efficiently. Savvy?

Photo: @2104 ANVidean

My bookshelf represents books published in all three areas: traditional, indie and self-published.

You already developed marketing content for your business. It may take the form of articles, blog posts, Web content, Twitter tips, Top 10 lists, white papers, or tools you’ve created for clients. You can leverage that valuable information by compiling it into a print or e-book. With today’s accessible publishing tools, it’s also easy, inexpensive, and valuable, too:

  • Books position you as an expert in your field.
  • Books can create a form of passive income.

So, do you know what tools are available to you? Do you know the effective shortcuts that keep you from cutting off an arm and a leg to pay for it? Here are some starting points.

Traditional publishers

Of course you can always pursue publishing with one of the Big 6 traditional publishers—Simon and Schuster, HarperCollins, Random House, Macmillan, The Penguin Group, and Hachette—but you lose time and control there. It’s typically a two- to three-year process of finding an agent, working through editing to the house specs and the design, and the actual production of the book. You also will need to, for the most part, go with their editing suggestions and cover design. Marketing is still on you, except for a short initial push, and that valuable shelf space in book stores.

Independent publishing

Indie publishers, a segment of which is considered vanity press, offer an option in between traditional publishers and self-publishing. They hold your hand through the book creation process and charge you for various steps, including printing. You often will need to store your own inventory and manage your own distribution with these companies.

Almost all the publishing folk I’ve run into like Lightning Source. Many say their printing quality is excellent, but their best benefit is their association with Ingram, the book distributor. They’ve recently added a print-on-demand service, as well, which stops the need for inventory.

LuLu offers many of these same benefits, but one of its differentiators is that it prints  hardcover books as well as the softcovers typically published by other providers.

Here’s a Live Hacked article comparing Lightning Source with some of the other publisher options to be covered below.

A note of caution: There’s quite a bit of speculation about the integrity of a group of indie houses, including Author House, iUniverse, and Abbot Press (Writer’s Digest). Do your research.

More and more boutique e-publishers are entering the market no, too. I happen to edit for one very reliable e-book, and now print, publisher—Desert Breeze Publishing—out of California.

Again, I urge you to do your research before using or, especially, giving any book rights to an indie or e-book publisher. Search online for ratings and comments, or talk to a publishing consultant. Find the great ones, amidst the chaff.

Self-publishing

My favorite publishing option, and the resource most accepted in the publishing world to-date is the Amazon platform including CreateSpace (for print books, CDs, and videos), Kindle Direct Publishing (e-books), and ACX (Audiobook Creation Exchange).

This on-line portal allows you to do everything yourself or, for a fee, can help you with various publishing steps from book creation through marketing. To use CreateSpace for a print book, here are the basic steps:

  • Open an online account
  • Fill out their online form, to get an ISBN, pick book size, paper color, pick distribution options. You may opt to pay a minimal fee for extended distribution, which gets you into the computer systems of the larger book store chains.
  • In the online form you’ll also upload a book blurb and author bio.
  • The site provides access to design tools and templates to help you create your cover spread and interior layout.
  • Once the materials are completed to your satisfaction, you upload PDF files.
  • You review an online proof once CreateSpace approves your materials (usually within 48 hours)
  • When everything’s perfect in the proof, you click a button to publish.
  • CreateSpace will automatically generate an Amazon book page for you (typically within 48 hours)
  • Then, your book is available and CreateSpace will print up any books as they are ordered (print-on-demand)

Ebooks:

You manage Kindle e-book creation through CreateSpace.

Another author favorite is Smashwords, the world’s largest distributor of indie e-books. The beauty of this platform is its ability to publish e-books in all reader formats: for Apple, computer, Kindle, Nook, etc. Its upload process is very similar to CreateSpace, but may take some additional formatting.

Resources:

I often tell authors to budget at least $5,000 to create a quality book… your biggest investments will include editing, design and layout, and the base cost of books you plan to sell yourself.

If you already invested time in creating  quality blog entries, for example, you should be close to having finished documents to compile into a book. This means you could get away with a medium-priced editor and a design contest—through Mycroburst.com for example, upload everything yourself and spend only a few hundred dollars.

You can save a ton, if do almost everything yourself, but you a solid skill set in design, writing/editing, and marketing to be able to do this effectively. Your best bet is to hire professionals, especially for editing and design.

I challenge you to build your credibility and generate passive income. Simply look at your marketing materials to see what you might already have on deck to compile into a book.

Tell us about your book publishing experience or tools…

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
avidean@videanunlimited.com

Key insider tips on formatting a readable book interior – ALWAYS author roundtable

interior book formatting on Rhythms & Muse. Photo: @2014 ANVidean

I did my own interior book formatting on Rhythms & Muse using MS Word, and can’t wait to gain some additional tips from Caren Cantrell, founder and CEO of 102nd Place, at our next ALWAYS meeting, May 8. Photo: @2014 ANVidean

Do you want a resource to help you with your book’s layout? Caren Cantrell, founder and CEO of 102nd Place, who formats book interiors using MS Word for clients self-publishing through Createspace or Kindle. She joins us at our ALWAYS roundtable discussion in May to share her insider tips.

Phoenix, AZ-area established authors, feel free to join us! Please RSVP.

Next gathering:
THURSDAY, May 8, 2014
11:30 a.m. – 1 p.m.

(ALWAYS meets on the second Thursday of each month.)

Where:
PLEASE NOTE LOCATION
Romeo’s Euro Café
(downtown Gilbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805

Cost:  A writing tip, and your own lunch.

RSVP:  PLEASE show the consideration of reserving your spot at the table by RSVPing through the “Join” link on our ALWAYS Facebook Event page or contacting Ann Videan.
If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!

So, what’s your best tip for creating an excellent interior book layout?

ABOUT ALWAYS

  • Need contacts to help your writing?
  • Want advice about your writing?
  • Like to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting…anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers