Leverage Every Book Event’s Booth Impact

Our established Phoenix-area ALWAYS authors met in Sept. 2022 to discuss how to make the most of book booth exposure. Here are valuable tips gleaned from the discussion, including additional marketing advice.

Ann Narcisian Videan’s booth at Phoenix Comicon in 2018 offering other objects for sale (faerie doors), an opportunity to contribute to a charity book, and a progressive story on the easel.

Proven tips for attracting readers to your booth

•           Pre-publicize your booth and why people should come by. When you let readers know before the festival, you increase your chance of traffic and sales, especially if you offer them something they can only receive by coming to the booth.

•           Stand beside or in front of the table instead of behind it, when possible.

•           Entice passersby to step up to you by commenting on their clothing, asking a question, or offering an interesting activity:

–          “What do you like to read?” (Then refer to authors in that genre near you, and ask them to do the same.)

–          IDEA: Our group is going to try handing out other author’s postcards (with booth number printed in a stick-on dot ) to readers looking for a specific genre.

•           Offer an interesting activity, even for adults: a progressive story to which they can add writing or art, non-messy food tasting, trivia questions, etc. 

•           Giveaways:

–          For kids: stickers or buttons for them to wear; candy; coloring pages

•           Sell other items, colored pencils, trinkets, swag (screen cleaner with your book cover imprinted on it, pop sockets, or other useful items)

Other brilliance

•           Support a charity by giving away your book for a donation, which will be directed to the charity. Or give part of your proceeds to a charity.

•           Supermarket table: Some indie authors are setting up tables in supermarkets

•           Connect readers with your book via online communities:

–          Sign up on the Book Movement site, where you give books away for reviews from book clubs

–          Get your book in front of 600,000 readers via The Fussy Librarian site

–          Post your writing at Booksie.comproviding tools for writers to publish their work and connect with readers from across the world.

•           Make purchasing your book easy: Have a info readily available for quick online, PaypalVenmo, or Zellepayments. Have a Square, for credit card swiping. You can obtain one for free or inexpensively and will pay 3% or less in credit card fees to use one.

Wisdom

•           After you set a book up and have a few reviews that are good, only read your five-star reviews. You can’t please everyone, and you need not suffer from low reviews.

•           Don’t use bookmarks, which often are thrown away. Hand out postcards on demand only, or a Top 10 list, a recipe, food lists, trivia, or other book-content-related handouts.

•           Keep accurate sales numbers. They can help you get into bookstores and all major distributors.

•           Hire an actor to read your most emotional chapter and post the video online.

•           Purchase a $5 ad on Amazon or FB, and look at the search term used by those responding. If they searched for the title of the book, rather than general search terms, they likely saw your ad.

Recommended Arizona book expos, fairs, and other events

•           Desert Foothills Book Festival, second annual currently in planning phase.

–          Images Arizona interviewed several participating authors in 2022 and covered them in the magazine.

•           Payson Book Festival, in Payson, AZ, in planning for July 2023

•           Thumb Butte Book Fest, in Prescott, AZ (Nov. 4, 2022? I couldn’t verify online.)

………..

Write on!
Ann Narcisian VideanBook Shepherd
Write • Edit • Publish

P.S. Learn more about my novels on my Amazon Author Central page.

Find me elsewhere online.

Author Newsletter/Social Media Topics to Entice Readers

At the 8/11/22, Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) gathering, our established authors brainstormed an inspired list of topics for author newsletters and social media posts.

Photo by Michael Burrows on Pexels.com

If you have any to add, please comment below!

Compelling topic ideas to entice readers to follow you and your books:

  • Record milestones both for you personally, and for your books
  • Share resources, like writing sites online, Wikimedia Commons for free photos, or Canva’s design tools +
  • Interview your character
  • Share recipes
  • Post book excerpts
  • Give tips/Top 10 lists on your book theme, or based on research +
  • Create trivia questions
  • Reveal your character or cover, perhaps a part at a time to make several posts
  • Connect your book to timely events/ideas: holidays, history, national day celebrations +
  • Show your process behind the scenes: successes and foibles, storyboarding +
  • Share puns
  • Give away swag items based on the book: sticker, bookplate, character art +
  • Further describe your fictional world: qualities of magical gemstones, cultural details about clothing, religion, etc.
  • Announce merchandising items: character art on cups, posters, actual jewelry described in the book +
  • Create memes based on character quotes with an image (like the ones on Brainy Quote)
  • Contrast fantasy vs. reality
  • Describe book genres and subcategories
  • Ask “What are you reading?” and other questions readers can respond to
  • Ask for reader feedback on artwork and titles
  • Discuss themes
  • Reveal timing of releases
  • Create how-to videos re: something in your book
  • Explain how to write a review

Practical ideas for creating your posts:

  • Plan and schedule posts once a week or month
  • Always ask questions to involve readers
  • Create original photos and art in square format so it can be used on any social media platform

What else, authors?

………..

Write on!
Ann Narcisian VideanBook Shepherd
Write • Edit • Publish

P.S. Learn more about my novels on my Amazon Author Central page.

Find me elsewhere online.

Everything you ALWAYS wanted to know about book cover creation

At the March 11, 2021, Zoom gathering of the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS), our established authors shared a roundtable discussion about creating compelling book covers. I want to share with you some highlights from our discussion.

Thank you Humayun Ahmed. “A photo collage of book covers.” en.wikipedia.org/wiki/Humayun_Ahmed

Absolutes:

  • Use large, readable type, especially for the title and author name. The words must be visible and stand out in thumbnail size, which is how most readers will first see your book.
  • Make sure the cover art/photo fits your genre. Just a visit to a section of a bookstore or Amazon page with your genre will give you the idea of what to strive for.
  • One strong image attracts the eye more than several small ones.
  • Use colors that mimic the mood of your book contents.
  • If you use a photo of your characters on the cover, they must match the characters descriptions in the book.
  • Here is a blog I found from “Creative Indie” Derek Murphy describing eight traditional publishers’ cover design tips.

Ideas:

  • Use author/creative writing professor Deborah Chester’s “Story Question” as starting point for your back-cover book blurb. These two sentences cover all the main points in your story: 
    WHEN SOMETHING HAPPENS*, *YOUR PROTAGONIST* *PURSUES A GOAL*. But will he succeed when *ANTAGONIST PROVIDES OPPOSITION*?
  • End your blurb with one word having to do with death, enlightenment, or love.
  • You can update your covers any time you want. You might even try testing a “split” cover, giving readers two options, to see which image sells the book better.

Logistics and resources:

If you have ideas or resources to share, please include them in the comments below.

………..

Write on!
Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish

P.S. Learn more about my novels on my Amazon Author Central page.

Find me elsewhere online.

Book or movie? Choose your poison – ALWAYS.

Videan's Party Tree hug

The party tree—where Bilbo celebrated his eleventieth birthday—on the Alexander Farm film set in New Zealand. Is the tree described better by Tolkien, or more poignant in the screenplay/on screen in the Lord of the Rings movies? Come share your opinion. And, bring your own favorite adaptions to discuss. Hobbiton photo: ©2008 ANVidean.

Lord of the Rings: Tolkein vs. Jackson, which do you prefer?
Twilight saga: Book series or film adaptations?
Bridges of Madison County: Read or watch?

For something a bit different to discuss at our June meeting, let’s compare the writing and stories in book(s) versus movie(s).
Should there even be a debate? Join us for the roundtable discussion in our June 2018 gathering in Gilbert, AZ.

Here’s the usual agenda:
11:30 introductions with writing tips
11:50 order lunch
11:55 writing discussion/sharing
1 p.m. pay individual bills and adjourn (to go write!)

Next gathering:
Thursday, June 14, 2018
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Romeo’s Euro Cafe
207 N Gilbert Rd.
Gilbert, AZ 85234
(480) 962-4224

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Going” link on our Facebook Event page
or
• Contacting Ann Videan, ann@annvidean.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

Are you an established writer who:
• Needs contacts to help your writing?
• Wants advice about your writing?
• Likes to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Knitted Fabrication – Stories and Ugly Holiday Sweaters, ALWAYS

Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS)

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“Don we now our gay apparel?” The better to tell stories in,   my dear. Excuse the mixed metaphor and come share something meaningful at our Dec. ALWAYS gathering.

Established writer, do you have a favorite mini story or holiday tradition to share? Don your favorite “ugly holiday sweater” and come share with us something book related, or simply meaningful to you, over a delicious meal. What better way for writers to get into the season’s spirit?

Here’s the usual agenda:
11:30 introductions with writing tips
11:50 order lunch
11:55 writing discussion/sharing
1 p.m. pay individual bills and adjourn (to go write!)

Next gathering:
Thursday, Dec. 14, 2017
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Romeo’s Euro Cafe
207 N Gilbert Rd.
Gilbert, AZ 85234
(480) 962-4224

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Going” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

Are you an established writer who:
• Needs contacts to help your writing?
• Wants advice about your writing?
• Likes to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Five book events to rock your world

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Sculpture in a public library in Highlands Ranch, Colorado

Your inner storyteller wants you to indulge in one or all of these upcoming events… for the sake of the book you’re writing.

Listen to that little voice, it will not steer you wrong!

Th., Oct. 13: Alliance for Literary Writers, Authors and Yabbering Scribes (ALWAYS)

Meet in-person with other established authors to discuss writing “voice” with Susan Pohlman, at the next gathering of the ALWAYS writers’ tribe: in Phoenix, AZ, on Thurs., Oct. 13, 2016, at 11:30 a.m.

Sa. Oct. 8 and F., Oct. 14: Rock The Drop

Young adult writers, learn from YA authors at the 5th Annual Rock The Drop Kick-Off Event on Sa., Oct. 8.

Then, join the Readergirlz (and guyz!) as they “drop” YA books with identifying bookmarks all over town on Friday, October 14, for other teens to find.

Learn more.

Sa., Oct. 15 and W., Oct. 19: “Key Editing Tips to Wow A Publisher”
My presentation explaining how to avoid the key writing issues I consistently change in manuscripts I edit. 

  • 12 p.m.-2 p.m., Sat., Oct. 15, 2016, at the Phoenix Writers Club,
    Bluewater Grill, 1720 E. Camelback, Phoenix, AZ

What other event do you know of, coming up? Please comment.


Write on! Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish • Word-of-mouth

P.S. Learn more about my novels on Google+.

Today’s key book marketing tips

writers fon't only hang out in writing groups. One of their natural habitat is a coffee shop. That's why I write a blog about them. Check out BuzzBerry on my Coffee CommuniTea blog.

Writers don’t only hang out at writing groups or libraries. One of their natural habitats is a coffee shop. That’s why I write a blog about those little hot spots. Check out my latest find on my Coffee CommuniTea blog: BuzzBerry Bistro

I love hanging out with authors. They’re interesting, smart, and — at least in my circles — extremely generous with helpful ideas. Every time I go to a place where writers hang out, I learn something.

So, what fun is it to keep all that great information to myself? I want you to benefit, too. So here are three great ideas heard in the last couple of weeks:

  1. I’ve mentioned this one before, but it bears repeating. Use the Advanced Marketing Institute’s Headline Analyzer tool to check the emotional value of your blog/e-newsletter subject lines and headlines. (The emotional connection makes them want to read your stuff.)
  2. Slip a postcard in the back of every book you put into a reader’s hand. On the card, ask for comments about the book, and leave a space for the recipient’s email. That way you can acknowledge his or her comment. Brilliant!
  3. If you have the opportunity to give something away in a raffle, why not give away a few dollars in an envelope with a link to your ebook. This allows you to buy the book for your recipient, and all you ask for in return is his or her review on Amazon. Sweet!

What book marketing tips can you share?

ALWAYS explore key techniques to leverage book contests

The path to leveraging book contests... a bit rocky? Established writers, find out how to find the most appropriate contests for you, and how to merchandise your successes, at the next ALWAYS meeting in Gilbert. AZ.

The path to leveraging book contests… a bit rocky? Established writers, find out how to find the most appropriate contests for you, and how to merchandise your successes, at the next ALWAYS meeting in Gilbert. AZ.

Established writer:
• Are book contests important? If so, why?
• Do you know what book contests to enter?
• How do you use a contest win to market your books?
• How much do they cost?

Phoenix-area authors will share their insights on book contests at our next ALWAYS tribe meeting.

Next gathering:
Thursday, Nov.. 12, 2015
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Romeo’s Euro Café
(downtown GIlbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805
Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

Are you an established writer who:
• Needs contacts to help your writing?
• Wants advice about your writing?
• Likes to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Established authors share best book blogging secrets – ALWAYS

Our tribe of established, Phoenix-area writers —
The Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) —
gathers once a month for lunch and a chat about writing. It’s rather like a Secret Writer’s Society, except our tips are not so secret, since we share them with you.


TOPIC: Book Blogging

Established writer:
• Do you blog about your, or other’s, books?
• How do you come up with meaningful content?
• What makes readers actually read your posts?
• How do you build traffic on your blog?

Established Phoenix-area authors will share their creative blogging best practices at our next ALWAYS tribe meeting, at a more central location.

Though geared for enewsletters, I found this posting frequency chart from Constant Contact quite interesting. This is the type of information we will share at ALWAYS next month.

Though geared for enewsletters, I found this posting frequency chart from Constant Contact quite interesting. This is the type of information I expect we will share at ALWAYS next month.

Next gathering:
Thursday, Oct. 8, 2015
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Old Spaghetti Factory
1418 N. Central Ave
Phoenix, AZ 85004
(Just south of McDowell Road on Central Ave. Please plan extra time for downtown light rail traffic and parking.)

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

Are you an established writer who:
• Needs contacts to help your writing?
• Wants advice about your writing?
• Likes to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Established authors’ secrets for creating creative book covers – ALWAYS

The Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) —
a tribe of established, Phoenix-area writers —
gathers once a month for lunch and a chat about writing. It’s rather like a Secret Writer’s Society, except our tips are not so secret, since we share them with you.


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TOPIC:
Established authors, when it comes to book covers…
• Do you know what elements will catch a reader’s eye?
• Do you know some low-cost avenues for artwork?
• Do you know what to avoid in the design?
Let’s gather over a delicious lunch and share ideas.
If you can’t attend, can you leave a book-cover tip in the comments below?

Next gathering:
Thursday, Sept. 10, 2015
11:30 a.m.–1 p.m.
(ALWAYS meets on the second Thursday of the month.)

Where:
Romeo’s Euro Café
(downtown GIlbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

• Need contacts to help your writing work?
• Want advice about your writing?
• Like to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.