Category Archives: Words: Serious Play

Where wordsmiths connect.

Leverage Every Book Event’s Booth Impact

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Our established Phoenix-area ALWAYS authors met in Sept. 2022 to discuss how to make the most of book booth exposure. Here are valuable tips gleaned from the discussion, including additional marketing advice.

Ann Narcisian Videan’s booth at Phoenix Comicon in 2018 offering other objects for sale (faerie doors), an opportunity to contribute to a charity book, and a progressive story on the easel.

Proven tips for attracting readers to your booth

•           Pre-publicize your booth and why people should come by. When you let readers know before the festival, you increase your chance of traffic and sales, especially if you offer them something they can only receive by coming to the booth.

•           Stand beside or in front of the table instead of behind it, when possible.

•           Entice passersby to step up to you by commenting on their clothing, asking a question, or offering an interesting activity:

–          “What do you like to read?” (Then refer to authors in that genre near you, and ask them to do the same.)

–          IDEA: Our group is going to try handing out other author’s postcards (with booth number printed in a stick-on dot ) to readers looking for a specific genre.

•           Offer an interesting activity, even for adults: a progressive story to which they can add writing or art, non-messy food tasting, trivia questions, etc. 

•           Giveaways:

–          For kids: stickers or buttons for them to wear; candy; coloring pages

•           Sell other items, colored pencils, trinkets, swag (screen cleaner with your book cover imprinted on it, pop sockets, or other useful items)

Other brilliance

•           Support a charity by giving away your book for a donation, which will be directed to the charity. Or give part of your proceeds to a charity.

•           Supermarket table: Some indie authors are setting up tables in supermarkets

•           Connect readers with your book via online communities:

–          Sign up on the Book Movement site, where you give books away for reviews from book clubs

–          Get your book in front of 600,000 readers via The Fussy Librarian site

–          Post your writing at Booksie.com, providing tools for writers to publish their work and connect with readers from across the world.

•           Make purchasing your book easy: Have a info readily available for quick online, Paypal, Venmo, or Zellepayments. Have a Square, for credit card swiping. You can obtain one for free or inexpensively and will pay 3% or less in credit card fees to use one.

Wisdom

•           After you set a book up and have a few reviews that are good, only read your five-star reviews. You can’t please everyone, and you need not suffer from low reviews.

•           Don’t use bookmarks, which often are thrown away. Hand out postcards on demand only, or a Top 10 list, a recipe, food lists, trivia, or other book-content-related handouts.

•           Keep accurate sales numbers. They can help you get into bookstores and all major distributors.

•           Hire an actor to read your most emotional chapter and post the video online.

•           Purchase a $5 ad on Amazon or FB, and look at the search term used by those responding. If they searched for the title of the book, rather than general search terms, they likely saw your ad.

Recommended Arizona book expos, fairs, and other events

•           Desert Foothills Book Festival, second annual currently in planning phase.

–          Images Arizona interviewed several participating authors in 2022 and covered them in the magazine.

•           Payson Book Festival, in Payson, AZ, in planning for July 2023

•           Thumb Butte Book Fest, in Prescott, AZ (Nov. 4, 2022? I couldn’t verify online.)

………..

Write on!
Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish

P.S. Learn more about my novels on my Amazon Author Central page.

Find me elsewhere online.

Author Newsletter/Social Media Topics to Entice Readers

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At the 8/11/22, Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) gathering, our established authors brainstormed an inspired list of topics for author newsletters and social media posts.

Photo by Michael Burrows on Pexels.com

If you have any to add, please comment below!

Compelling topic ideas to entice readers to follow you and your books:

  • Record milestones both for you personally, and for your books
  • Share resources, like writing sites online, Wikimedia Commons for free photos, or Canva’s design tools +
  • Interview your character
  • Share recipes
  • Post book excerpts
  • Give tips/Top 10 lists on your book theme, or based on research +
  • Create trivia questions
  • Reveal your character or cover, perhaps a part at a time to make several posts
  • Connect your book to timely events/ideas: holidays, history, national day celebrations +
  • Show your process behind the scenes: successes and foibles, storyboarding +
  • Share puns
  • Give away swag items based on the book: sticker, bookplate, character art +
  • Further describe your fictional world: qualities of magical gemstones, cultural details about clothing, religion, etc.
  • Announce merchandising items: character art on cups, posters, actual jewelry described in the book +
  • Create memes based on character quotes with an image (like the ones on Brainy Quote)
  • Contrast fantasy vs. reality
  • Describe book genres and subcategories
  • Ask “What are you reading?” and other questions readers can respond to
  • Ask for reader feedback on artwork and titles
  • Discuss themes
  • Reveal timing of releases
  • Create how-to videos re: something in your book
  • Explain how to write a review

Practical ideas for creating your posts:

  • Plan and schedule posts once a week or month
  • Always ask questions to involve readers
  • Create original photos and art in square format so it can be used on any social media platform

What else, authors?

………..

Write on!
Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish

P.S. Learn more about my novels on my Amazon Author Central page.

Find me elsewhere online.

Book Publishing Costs: Solve the Mystery

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This relatively short and very informative IngramSpark article provides excellent detail about what to expect in book publishing, along with fee ranges for various services.

How Much Does It Cost to Self-Publish a Book?https://www.ingramspark.com/blog/how-much-does-it-cost-to-self-publish-a-book

I happily discovered, too, my expertise and fee structure as a book shepherd aligns quite nicely with industry standards. Great to know in this world where pricing for book-related services can be all over the map!

Read it and reap.

………..

Write on!
Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish

P.S. Learn more about my novels on my Amazon Author Central page.

Find me elsewhere online.

SAVVY AUTHORS LEVERAGE ISBNs AND LCCNs

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I, Ezra Katz, CC BY-SA 3.0,
via Wikimedia Commons

Let’s start with definitions, shall we?

An International Standard Book Number ( ISBN), per isbn-international.org, is “a product identifier used by publishers, booksellers, libraries, internet retailers and other supply chain participants for ordering, listing, sales records and stock control purposes. The ISBN identifies the registrant as well as the specific title, edition and format.”

A Library of Congress Control Number (LCCN), says the Library of Congress, is “a unique identification number the Library of Congress assigns to the catalog record created for each book in its cataloged collections. Librarians use it to locate a specific Library of Congress catalog record in the national databases and to order catalog cards from the Library of Congress or from commercial suppliers.”

But where do I obtain an ISBN?

Quick answer: Your print-on-demand publisher (e.g. KDP/Amazon, etc.) or through Bowker’s MyIdentifiers.com, depending on what you want to do…

Anyone who uses the free ISBN from KDP wants to only sell books and buy author copies through KDP/Amazon. It allows you to be in Amazon’s expanded distribution system, which puts you in the computer system of Barnes & Noble and other select bookstores and libraries. Not on the shelves, but in their systems in case readers want to order your book .

Anyone who purchases their own ISBNs through Bowker typically wants to:

• Buy books locally (faster, with more quality control). These days, it’s taking weeks to get printed books through KDP. I’ve always been personally satisfied with KDP printing, but some of my authors have had issues.

• Sell ebooks on other e-reader platforms like Smashwords, Apple Books, Kobo…

• Publish through IngramSpark (IS) to have their books listed in their distribution catalog. This is a pretty good reason to get an ISBN specific to IS.

Bowker ISBNs cost $125 for one and $295 for ten. Since every format of a books needs a uniques ISBN, I always suggest buying the package.

[Side note: I’ve done both KDP and Bowker ISBNs in the past, but am leaning toward definitely buying a Bowker ISBN to use with IS in the future.]

And how about that LCCN?

Formerly called a Preassigned Control Number (PCN), the LCCN allows your book to be purchased by and/or donated to a library, because the Library of Congress (LOC) can easily catalog it.

It takes less than five days to obtain a LCCN, often the next-day. You first need to set up an account at the LOC, then fill out an application for a single book’s LCCN.

My thought is, why not? It can only help, and doesn’t cost anything or take much effort to secure. 

………..

Write on!
Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish

P.S. Learn more about my novels on my Amazon Author Central page.

Find me elsewhere online.

Deep Point-of-View/Active Verbiage Writing Example

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From Ann Videan’s “Fathoming Deep Point of View” workshop for the Society of Southwestern Authors. Sept. 26, 2021. Full workshop slide set available at https://www.slideshare.net/avidean/edit_my_uploads

deep-pov-active-verbiage-writing-exampleDownload

Everything you ALWAYS wanted to know about book cover creation

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At the March 11, 2021, Zoom gathering of the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS), our established authors shared a roundtable discussion about creating compelling book covers. I want to share with you some highlights from our discussion.

Thank you Humayun Ahmed. “A photo collage of book covers.” en.wikipedia.org/wiki/Humayun_Ahmed

Absolutes:

  • Use large, readable type, especially for the title and author name. The words must be visible and stand out in thumbnail size, which is how most readers will first see your book.
  • Make sure the cover art/photo fits your genre. Just a visit to a section of a bookstore or Amazon page with your genre will give you the idea of what to strive for.
  • One strong image attracts the eye more than several small ones.
  • Use colors that mimic the mood of your book contents.
  • If you use a photo of your characters on the cover, they must match the characters descriptions in the book.
  • Here is a blog I found from “Creative Indie” Derek Murphy describing eight traditional publishers’ cover design tips.

Ideas:

  • Use author/creative writing professor Deborah Chester’s “Story Question” as starting point for your back-cover book blurb. These two sentences cover all the main points in your story: 
    WHEN SOMETHING HAPPENS*, *YOUR PROTAGONIST* *PURSUES A GOAL*. But will he succeed when *ANTAGONIST PROVIDES OPPOSITION*?
  • End your blurb with one word having to do with death, enlightenment, or love.
  • You can update your covers any time you want. You might even try testing a “split” cover, giving readers two options, to see which image sells the book better.

Logistics and resources:

If you have ideas or resources to share, please include them in the comments below.

………..

Write on!
Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish

P.S. Learn more about my novels on my Amazon Author Central page.

Find me elsewhere online.

A secret tool to create a catchy book blurb

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First, a few points about book blurbs:

  • You have only a few seconds to intrigue a reader when they look at the back of your book. If you give them a lengthy synopsis (a plot-point by plot-point description), you can easily lose them in the detail. Synopses are for agents, editors, and publishers who want to know each step of the storyline, including the ending. A synopsis is an informative piece.
  • Blurbs need to be relatively short—just a couple of paragraphs, if possible—hitting the compelling highlights of the characters’ and the story’s arcs, but not giving away the ending. It serves as a teaser to interest readers enough to open the book to learn more, or to buy it. A book blurb is a marketing piece.
  • “Real estate” on the back of a book is valuable. It needs to include compelling words to entice readers to look inside and buy. That includes the blurb, testimonials, perhaps a tagline, maybe some author info/photo; not to mention the business and purchasing items like the publishing info and barcode. A long blurb takes up too much space to allow easy readability of the other detail on the back cover.
  • Authors almost always use the book blurb on their Amazon book page listing, too. Readers don’t spend a lot of time checking out a book online. Here’s how it goes…
    • If a reader likes the thumbnail, they click to see the details.
    • If they like the cover, up-close, they scroll down to the description.
    • If the description is too long, or doesn’t have an immediate hook, they leave your page and start searching for something else and you’ve lost them.
    • If the description grabs them quickly, they scroll back up to the “Look Inside” feature to learn more.
    • If they like what they see inside, they buy.
    • Readers holding a physical book follow the same process (obviously, without all the clicking and scrolling). 🙂

So, with all of that said, a short and punchy blurb works best. Hook the reader with compelling highlights without telling them everything that happens in the story. What you need instead of a short synopsis with too much detail, is a quick hook to entice a reader to want to know more about the story… an enticing marketing blurb.

And now my secret for writing the best blurbs ever…
Deborah Chester’s/Jim Butcher’s STORY QUESTION: 

WHEN SOMETHING HAPPENS*, *YOUR PROTAGONIST* *PURSUES A GOAL*. But will he succeed when *ANTAGONIST PROVIDES OPPOSITION*?

This is a two-sentence description which can serve as the perfect foundation for your book blurb. Of course, you’ll probably want to embellish with some details within and around the story question, but it will start you off in fine shape.

When I read the first book in Jim Butcher’s Dresden Files series, it hit me as so powerful I had to go figure out his process for great storytelling. The Story Question is one of the tools I discovered he uses, taught to him by his mentor, Deborah Chester.

Maybe using color coding for some of the phrases, below, will help you see how this works?

When something happens, your protagonist pursues a goal. But, will they succeed when the antagonist provides opposition?

The story question gives you the main points in your book:

  • Inciting incident
  • Main good character
  • The story’s overall goal
  • Villain/opposing character
  • The conflict

Example: Harry Potter, book 1

When he finds out he’s a wizard, Harry Potter moves to Hogwarts School of Witchcraft and Wizardry to learn about magic and his mysterious past. But, will he succeed when the dark Lord Voldemort, who killed Harry’s parents, returns to retrieve an immortality stone so he can destroy the young student?

An imaginary nonfiction inspirational book example:

Growing up in a cloud of fear and self-doubt, Susan goes on a spiritual quest to find herself. Floundering to develop self-worth while unemployed and in the midst of a divorce with her unfaithful husband, will she be able to use her mind and will to overcome the hardships and forge a path to joy and fulfillment? Or will spirit intervene?

………..

Write on!
Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish • Word-of-mouth strategy

P.S. Learn more about my novels on my Amazon Author Central page.

Find me elsewhere online.

Three top writing tips to captivate a reader

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While reviewing a blog I ran across at the Self-Publishing School site, I realized their points covered some of the main techniques I teach in my writing workshops to overcome these issues. Study the few tips below, and you’ll be amazed at how your words jump off the page!

  • Avoid passive voice, use active voice instead
    • Passive voice often uses inactive verbs followed by words ending in “-ed”
      or “-ing”
      • Passive voice = is cheering, are praying, have binged
      • Active voice = cheer, prays, binged
    • In active voice, you start your sentences with the subject and use an active verb to describe what the subject does. 
  • Don’t use weak verbs, use active verbs instead
    • Inactive/”to be” verbs = is, was, has, have, be, been
    • Active verbs create a mental picture: cheers, pray, binged, stumble, stared
  • Why use emotion explaining, when you can simply show physical reactions? 
    • Climb into a character’s skin and experience what they taste, feel, hear, smell, and do.
    • Beauty is in the details… describe how someone’s hands shake and lips quiver when they tremble in “fear.”

Write on!
Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish • Word-of-mouth strategy

P.S. Learn more about my novels on my Amazon Author Central page.

Ann Videan’s Phoenix-area writing events this spring:

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Ann with her books at the Tempe Public Library

You may benefit from these writing events…

Alliance for Literary Writers, Authors, and Yabbering Scribes (ALWAYS)

Meet in-person with the ALWAYS writers’ tribe of established authors to discuss writing and support one another. In March, we’re talking about the structure of the ALWAYS group and how to better interact with and support one another. I hope you can join us! (We meet the second Thursday of each month in Gilbert, except for the first Thursday of each quarter when we meet in Phoenix.)
Romeo’s Euro Cafe, downtown Gilbert, AZ
11:30 a.m., Thurs., March 14, 2019

My Words Jump Off The Page!
[A presentation at the Society of Southwestern Authors—Valley of the Sun Chapter.]

Authors, learn a handful of writing and editing techniques to help you discover ways to build visual imagery and emotion, and subconsciously compel readers into your story. I’ll share my thirty years of marketing experience to show you how to make your story “jump off the page” for readers and publishers. In this two-hour hands-on session, explore:

  • The edits I make most often as an editor
  •  What to look for when hiring an editor
  • Leveraging the scene question to develop a compelling plot line
  • Writing with active voice, and deep point-of-view
  • More effective editing tips using MS Word

Tempe Public Library
2:30–4:40 p.m., Sunday, April 28, 2019

Write on!
Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish • Word-of-mouth strategy

P.S. Learn more about my novels on my Amazon Author Central page.

 

Sticker Mule: “Merch” Made Easy

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bronze finals - 01

Okay, it has no sticker, but it is a mule!  You’ll find Sticker Mule and much more info at the link provided.

Authors—or anyone marketing—are you looking for an awesome place to buy affordable printed “merch” for your books or products? You know… marketing merchandise, like stickers, buttons, labels, magnets, packaging, and such? Maybe something imprinted with the cover of your book?

Sticker Mule is your answer.

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Haley’s upcoming book release.

One of my author friends, Haley Rose, uses them with relish to raise awareness for her darling, educational children’s picture books.

Direct from Sticker Mule’s website, here’s what they’re about: “We relentlessly focus on making it fast and easy to order custom products. Order in seconds and get your products in days. Free proofs, free artwork help, free shipping, and fast turnaround are why people love us.”

Write on! Ann Narcisian Videan, Book Shepherd
Write • Edit • Publish • Word-of-mouth