Established authors’ secrets for creating creative book covers – ALWAYS

The Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) —
a tribe of established, Phoenix-area writers —
gathers once a month for lunch and a chat about writing. It’s rather like a Secret Writer’s Society, except our tips are not so secret, since we share them with you.


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TOPIC:
Established authors, when it comes to book covers…
• Do you know what elements will catch a reader’s eye?
• Do you know some low-cost avenues for artwork?
• Do you know what to avoid in the design?
Let’s gather over a delicious lunch and share ideas.
If you can’t attend, can you leave a book-cover tip in the comments below?

Next gathering:
Thursday, Sept. 10, 2015
11:30 a.m.–1 p.m.
(ALWAYS meets on the second Thursday of the month.)

Where:
Romeo’s Euro Café
(downtown GIlbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
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ABOUT ALWAYS

• Need contacts to help your writing work?
• Want advice about your writing?
• Like to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Top Design Resources to Create Compelling Books

#14 Writing Tip:  Top design resources to create compelling books—Step 2 Interior page layout

Interior page layout of Rhythms & Muse. ©2014 ANVidean

Interior page layout of Rhythms & Muse.
©2014 ANVidean

So, you completed writing your manuscript, and created a cover design with images to compel readers to pick up your book. The next step involves the production of its interior page layout.

You may think of this as a slam-dunk exercise, but it can require quite a bit of knowledge about word-processing or design programs. It takes into consideration the size of the book pages, width of margins, size of fonts, page number location, graphic images, and more. Making all these elements work well together requires quite a bit of skill with specific software programs.

Attention to detail can make a book more compelling. Like using a treble clef ampersand to tie in my book's music theme.  ©2014 ANVidean

Attention to detail can make a book more compelling. Like using a treble clef ampersand to tie in my book’s music theme.
©2014 ANVidean

I suggest hiring a knowledgeable designer to handle interior layout for you. Higher-cost options may involve independent designers or services provided by vanity presses and print-on-demand companies. Low-cost alternatives range from independent formatting and production experts, to do-it-yourself software such as:

  • Word processors like Microsoft Word, and Scrivener
  • Layout programs like Adobe InDesign and Quark Express
  • Hybrid software like Microsoft Publisher and Apple Pages

A very helpful entry at The Book Designer blog describes all these options in-depth.

You’re welcome to contact me to discuss what tools and resources worked for me, and what I recommend to clients.

P.S. Do you have a secret to share about managing a book’s interior page layout ? Feel free to comment below.

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Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
avidean@videanunlimited.com

Create a book readers want to read, through design

#13 Writing Tip: Create a book readers want to read, through design—Step 1

You walk through a book store. Shelf upon shelf of books surround you. Something on a cover makes you stop and pick up a volume.
Or…
You search online for a book to read. You click through to a genre you like and scroll down the listings. Something catches your eye, and you click to learn more.

What made you stop and look? The book cover design, of course. So, would your book meet the reader-catching test? The next few blogs entries will deal with this topic, starting today with cover design.

I created my own back cover for Rhythms & Muse using Photoshop and a photo editing software.

I created my own back cover for Rhythms & Muse using Photoshop and a photo editing software.

For my front cover, I did my research and asked contest-site designers for a specific look including certain elements. I chose this one from among more than 25 designs.

For Rhythms & Muse, I did my research and asked contest-site designers for a specific look with certain elements. I chose this one from among 25+ front-cover designs.

Book cover art involves both art and science. Not all designers—let alone authors—know the secrets to what draws a buyer’s attention. If you want an enticing design, you must do your research, considering:

  • Image elements
  • Mood
  • Color
  • Impact of photos vs. illustration
  • Font choice
  • Composition
  • Much more

Are you clear on these areas, and how your choices can influence your book design’s success? If not, you need to hire a designer. Now, I’m not saying you have to pay the big bucks for a graphic designer who specializes in book design, although that may just be the ideal solution. Today’s accessible information and technology provide a number of options:

  • Hire a professional book designer ($$$)
  • Pay for support services from print-on-demand publisher, like CreateSpace ($$)
  • Research book design online, learn the ins-and-outs, and ask for on-spec designs from a contest site like ($)
  • Research online, learn the ins-and-outs, and do it yourself using design software like Adobe Illustrator, Photoshop, or even Word, although the latter has limitations (minimal cost)

Your first step for eye-catching book design involves choosing one of the above options.

If you would like additional resources, tried and true, per my own experience, please contact me.

P.S. Can you recommend an additional resource for other writers? Do you have a book design secret to share? Feel free to comment below.

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Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
avidean@videanunlimited.com