Today’s key book marketing tips

writers fon't only hang out in writing groups. One of their natural habitat is a coffee shop. That's why I write a blog about them. Check out BuzzBerry on my Coffee CommuniTea blog.
Writers don’t only hang out at writing groups or libraries. One of their natural habitats is a coffee shop. That’s why I write a blog about those little hot spots. Check out my latest find on my Coffee CommuniTea blog: BuzzBerry Bistro

I love hanging out with authors. They’re interesting, smart, and — at least in my circles — extremely generous with helpful ideas. Every time I go to a place where writers hang out, I learn something.

So, what fun is it to keep all that great information to myself? I want you to benefit, too. So here are three great ideas heard in the last couple of weeks:

  1. I’ve mentioned this one before, but it bears repeating. Use the Advanced Marketing Institute’s Headline Analyzer tool to check the emotional value of your blog/e-newsletter subject lines and headlines. (The emotional connection makes them want to read your stuff.)
  2. Slip a postcard in the back of every book you put into a reader’s hand. On the card, ask for comments about the book, and leave a space for the recipient’s email. That way you can acknowledge his or her comment. Brilliant!
  3. If you have the opportunity to give something away in a raffle, why not give away a few dollars in an envelope with a link to your ebook. This allows you to buy the book for your recipient, and all you ask for in return is his or her review on Amazon. Sweet!

What book marketing tips can you share?

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ALWAYS explore key techniques to leverage book contests

The path to leveraging book contests... a bit rocky? Established writers, find out how to find the most appropriate contests for you, and how to merchandise your successes, at the next ALWAYS meeting in Gilbert. AZ.
The path to leveraging book contests… a bit rocky? Established writers, find out how to find the most appropriate contests for you, and how to merchandise your successes, at the next ALWAYS meeting in Gilbert. AZ.

Established writer:
• Are book contests important? If so, why?
• Do you know what book contests to enter?
• How do you use a contest win to market your books?
• How much do they cost?

Phoenix-area authors will share their insights on book contests at our next ALWAYS tribe meeting.

Next gathering:
Thursday, Nov.. 12, 2015
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Romeo’s Euro Café
(downtown GIlbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805
Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

Are you an established writer who:
• Needs contacts to help your writing?
• Wants advice about your writing?
• Likes to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Established authors share best book blogging secrets – ALWAYS

Our tribe of established, Phoenix-area writers —
The Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) —
gathers once a month for lunch and a chat about writing. It’s rather like a Secret Writer’s Society, except our tips are not so secret, since we share them with you.


TOPIC: Book Blogging

Established writer:
• Do you blog about your, or other’s, books?
• How do you come up with meaningful content?
• What makes readers actually read your posts?
• How do you build traffic on your blog?

Established Phoenix-area authors will share their creative blogging best practices at our next ALWAYS tribe meeting, at a more central location.

Though geared for enewsletters, I found this posting frequency chart from Constant Contact quite interesting. This is the type of information we will share at ALWAYS next month.
Though geared for enewsletters, I found this posting frequency chart from Constant Contact quite interesting. This is the type of information I expect we will share at ALWAYS next month.

Next gathering:
Thursday, Oct. 8, 2015
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Old Spaghetti Factory
1418 N. Central Ave
Phoenix, AZ 85004
(Just south of McDowell Road on Central Ave. Please plan extra time for downtown light rail traffic and parking.)

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

Are you an established writer who:
• Needs contacts to help your writing?
• Wants advice about your writing?
• Likes to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Five special tactics to reach Amazon bestseller status and build your reader platform — ALWAYS

Here are some members of our illustrious tribe—Al, Ann, Karen, Martha, Laurie, Megan, Shayne—sharing a delicious lunch and stimulating conversation. Join us at our March 12 ALWAYS meeting with Deborah Brown in Phoenix to learn more about becoming an Amazon best seller, and building your author platform.
Here are some members of our illustrious tribe—Al, Ann, Karen, Martha, Laurie, Megan, Shayne—sharing a delicious lunch and stimulating conversation.
Join us at our March 12 ALWAYS meeting with Deborah Brown in Phoenix to learn more about becoming an Amazon best seller, and building your author platform.

Established writer:
• Do you know how to become a best-selling Amazon author in your category?
• Do you have an online platform for your book that helps you connect with your audience?

Deborah Brown, Peters and Brown Marketing (PetersandBrownMarketing.com), will share some tips concerning these questions at our March ALWAYS tribe meeting, at a more central location.

Next gathering:
Thursday, March 12, 2015
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Old Spaghetti Factory
1418 N. Central Ave
Phoenix, AZ 85004
(Just south of McDowell Road on Central Ave. Please plan extra time for downtown light rail traffic and parking.)

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

Are you an established writer who:
• Needs contacts to help your writing?
• Wants advice about your writing?
• Likes to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Share your experience with author TV and radio interviews – ALWAYS

Snapped this shot of Kevin Hearne, author of the Iron Druid Chronicles (https://www.facebook.com/authorkevin?ref=br_tf) at his *Shattered* book signing in Colorado. He's so at ease with an audience... I'm assuming he's great with the media, too. Are you? Come find out how you can succeed with broadcast media at our January ALWAYS gathering.
Snapped this shot of Kevin Hearne, author of the Iron Druid Chronicles at his *Shattered* book signing in Colorado. He’s so at ease with an audience… I’m assuming he’s great with the media, too. Are you?
Come find out how you can succeed with broadcast media at our January ALWAYS gathering.

Gather with the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) on Jan. 15, 2015.

TOPIC: What can you bring to the table concerning broadcast marketing for books? How can you prepare? Where are the best broadcast outlets to tout your book? Had some luck? Suffered a bad experience? Know someone who has? Please come and share your experiences, and invite anyone else who you know who might have something to contribute to the group. (We’ll meet a week later than usual, this month.)

Next gathering:
Thursday, Jan. 15, 2014
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Romeo’s Euro Café
(downtown GIlbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

• Need contacts to help your writing?
• Want advice about your writing?
• Like to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. ALWAYS is an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area. Connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or meet with us in person at a monthly lunch meeting.

We’d love to have any experienced writer join us at our next meeting to discuss our craft and businesses … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
avidean@videanunlimited.com

Author secrets—from world-building to a writers’ residence exchange—ALWAYS

Our November 2014 tips from established writers attending the
Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) gathering.
Read ’em and reap.

I was asked by one of the ALWAYS authors to share some world-building tips with our tribe, on the heels of publishing my new fantasy adventure Song of the Ocarina.

For a copy of my handout, visit the Files link on the ALWAYS Facebook page. Here are the high-level points from my wee presentation*:

1. Pick a unique idea or set of ideas to frame the world.
Mine centered around:

  • Noel Stone, newly Noble Fae, musician, and sometime sheep shearer. Image by John Taylor. ©2013 VUPublishing
    Noel Stone, newly Noble Fae, musician, and sometime sheep shearer. Image by John Taylor. ©2013 VUPublishing

    Noel, a 6-1/2′ tall character who came to me in a dream

  • A New Zealand-type realm influenced by the Maori culture
  • Fae names:
    • Noble Fae all natural (Lark, Glenn, B’rook)
    • Dark Fae based on burned-out rock stars (Mikk, Kert, Axyl)

2. Rules – establish logical rules for your world (especially putting limitations around magic, or developing cultural activities)

3. Rituals – structure a set of set activities in the world’s culture (greetings, birthdays, weddings/funerals, art/music, sports)

4. Power – develop a series of hierarchies (government, education, communities)

5. Place – more than setting, describe the place from a character’s perspective

* Malinda Lo’s blog provided world-building inspiration for my comments.

Additional tips from our authors:

  • Support indie authors by buying their books rather than sharing or free downloads. Your support means they can continue creating the stories you love.
  • Looking for a place to write? Check out Poets & Writerswriter’s residency exchange. I am SO excited about learning more about this!
  • The 3-Day Novel Contest. This writing challenge  has happened every Labor Day weekend since 1977. “Entrants pre-register, grit their teeth, lock their doors and try to produce a literary masterwork in 72 short hours. A panel of experienced judges reads the results and the winning novel is published.
  • To see what readers like about a genre, look at Amazon reviews about similar books.
  • Write a series rather than a one-off. Consider making the first book in the series Perma-free (permanently free ) on Amazon to allow readers to sample your writing and get hooked on the series.
  • Read Reading Like a Writer: A Guide for People Who Love Books and for Those Who Want to Write Them, by Francine Prose
  • Write more than you read about writing. Ah, the temptation!

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
avidean@videanunlimited.com

More key writing secrets from established authors – ALWAYS

Even if you missed our September 2014 Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) gathering, you can still benefit from several established writers’ top writing and publishing secrets.

A former ALWAYS gathering with Karen Mueller Bryson, Megan Scott, Laurie Fagen, Mallary Tytel, and Ann Videan. Our handful of established authors meets once a month to discuss topics affecting our writing.
A former ALWAYS gathering with Karen Mueller Bryson, Megan Scott, Laurie Fagen, Mallary Tytel, and Ann Videan. Our handful of established authors meets once a month to discuss topics affecting our writing.

An especially large thank you to Karen Mueller Bryson, who shared all her expertise and knowledge about publishing your own books and others’. Invaluable!

Additional gratitude, for sharing other great tips, goes to Karen, Laurie Fagen, Paul McNeese, Shelley Gillespie, Wendy Fallon, and our new friend Patricia. Read their tips and reap:

1. Keep your book cover art blurb to only a few sentences. Readers want concise summaries. Plus, remember to write your back cover for the book buyer (publisher), not the reader, when pitching.

2. Just write! The most important thing you can do to become a better, more prolific, and well-known author is to set aside time every day to write. Religiously!

3. Check out The Passive Voice blog, “A Lawyer’s Thoughts on Authors, Self-Publishing and Traditional Publishing.”

4. Look into the Editor’s Toolkit software, providing tools for editing in Microsoft Word.

5. For an example of a indie self-publisher success story using serial fiction, look up Hugh Howey. Per Amazon, “He is the author of the award-winning Molly Fyde Saga and the New York Times and USA Today bestselling WOOL series. The WOOL OMNIBUS won Kindle Book Review’s 2012 Indie Book of the Year Award.”

5. Inform readers about your sales. Buy ads on bookseller sites—Bookbub, Book Gorilla, BookSends, etc.—to help position your book for bestseller status. It’s relatively easy, especially if you can categorize in a small niche market, and not horribly expensive.

6. See ProofOfExistence.com. This independent online service offers a copyright proof level between your own statement of copyright and that obtained from the U.S. Copyright Office.

7. From BureauOfCommunication, send fun “Mad-Libs”-type forms to friends and co-workers. Fill out a “Airing a Greivance,” “Statement of Gratitude,” “Unsolicited Feedback,” or other crazy-cool online forms.

8. You are not the best editor of your work. Let go. Fresh eyes can make your book better.

Some great ideas. What writing tip can you share with us here?

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
avidean@videanunlimited.com

Prepare for perfect publishing — ALWAYS

ID-10029251Join us for the September 2014 gathering of the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS).

Our discussion will center around everything you want to know about self-publishing your books and others’. Karen Mueller Bryson, multi-published author and publisher of Short On Time Books, will share her best practices at our gathering. She’ll  have back-up from other self-published authors and literary consultants in the group as well.

Buy your own lunch, share a tip, and reap the rewards of our informal get-together with other established authors.

Next gathering:
Thursday Sept. 11, 2014
11:30 a.m.–1 p.m.
(ALWAYS meets on the second Thursday of the month.)

Where:
Romeo’s Euro Café
(downtown GIlbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805

Cost:
A writing tip, and the price of your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so Ann can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

• Need contacts to help your writing?
• Want advice about your writing?
• Like to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Eight top writing and vocabulary secrets from established authors – ALWAYS

At our Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) gathering this week, five established writers shared their top writing secrets and vocabulary words for this month. Now you can benefit from them, too!

  1. Find font symbols
  2. Write every day
  3. Find speaking opportunities
  4. Create an em-dash
  5. Association for mystery writer
  6. Product placement in books
  7. Vocabulary suggestions
  8. A.Word.A.Day link
Visualize Your Vocabulary, Shayne Gardner
Visualize Your Vocabulary, Shayne Gardner

1. Shayne Gardner — who just published Visualize Your Vocabulary: Turn Any SAT Word into a Picture and Remember It Forever (Volume 1) with illustrations by Kris Hagen — provided a tip about finding special font symbols on a computer.

According to Microsoft Word’s help function, “You can use the Symbol dialog box to insert symbols, such as ¼ and ©, or special characters, such as an em dash (—) or ellipsis (…) that are not on your keyboard, as well as Unicode characters.” Here’s how.

Emma Dilemma series, Patricia Hermes
Emma Dilemma series, Patricia Hermes

2. Patricia Hemes, a multi-published author of the Emma Dilemma series among others, suggested simply that if you want to be a writer, you need to set time to write every day.

3. She also asked about speaking opportunities in the Phoenix area, and we suggested she contact the National Speakers Association headquartered in Tempe, Ariz.

4. Laurie Fagen, co-author in SoWest: Crime Time, a  Sisters in Crime Desert Sleuths Chapter Anthology (Volume 5), led us to a discussion about dashes. We differentiated these, and shared how to create them in Microsoft Word:

  • Hyphen (-), used to connect words
  •  En-dash (–), for connection ranges or dates
  • Em-dash (—), what most people call simply a “dash,” signifying a break in a thought or longer pause or interruption in dialogue
SoWest: Crime Time anthology, Laurie Fagen
SoWest: Crime Time anthology, Laurie Fagen

5. By the way, Laurie is the current president of the Sisters in Crime Desert Sleuths. This association for mystery writers meets the third Wednesday of the month at Grimaldi’s Pizzeria in downtown Scottsdale, Ariz.

6. Ann Videan (that’s me), author of Rhythms & Music women’s novel and soundtrack, and The Delfaerune Rhapsody series, suggested authors look into product placement in your books to develop additional revenue streams. She explained that this simply involves mentioning brand names in your story and approaching the company about supporting the book for its publicity value to them. She recommended this HowStuffWorks article to learn more.

Song of the Ocarina, Ann Videan
Song of the Ocarina, Ann Videan (book 1 of the Delfaerune Rhapsody series)

7. Our topic, vocabulary, helped unveiled several new fun words or phrases we can can all incorporate into our writing.

  • brilliant: popular in the United Kingdom, meaning cool, great, or an outstanding performance, concept, or product
  • mind the gap: a  phrase to warn passengers to be careful while crossing the gap between the train door and the station platform.
  • go to the loo: an informal, more polite way of saying you’re headed to the bathroom, or going to the toilet

(From these first three, can you tell Laurie just returned from a trip to Europe?)

  • kerfuffle: disturbance or fuss
  • ostentatious: fancy, showing off wealth of knowledge to gain attention
  • ambitious: desiring to be successful, famous, or powerful; not easily done or achieved
  • grawlixes: typographical symbols standing for profanities, appearing in dialogue balloons in place of actual dialogue
  • ar·sy–var·sy: backside forward, head over heels, topsy-turvy
  • interrobang: a printed punctuation mark (‽), available only in some typefaces, designed to combine the question mark (?) and the exclamation point (!), indicating a mixture of query and interjection
  • histrionic: over-the-top melodramatic or theatrical
  • opprobrious: expressing scorn or criticism
  • disconcert: unsettle, disturb the composure of

(These last three are Shayne’s favorites from his new vocab book. Weren’t we lucky to have him attend today and share such cool words?)

8. For an introduction to a new word every day, complete with pronunciations, Laurie suggested subscribing to Wordsmith.org’s A.Word.A.Day.

Care to add your own tips or favorite words?

…………………..

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