Solid reasons behind rapid publishing, a la Hugh Howey and Liliana Hart

KevinHearneBookshelf.gif

Traditionally-published author Kevin Hearne—whose books line my bookshelf in this snapshot—reached NY Times Bestseller status within a year by launching the first three books in his Iron Druid Chronicles series over three months. Coincidence or strategic?

Would you like to know how wildly successful self-publisher Hugh Howey earned 1,200 reader reviews on Amazon? He danced as a reward for milestone numbers of reviews. Really. Check out the video.

Howey, known for Wool, sold more than two million copies of his dystopian “Silo Series” worldwide. He’s writing his Beacon 23 series of short stories in stand-alone story arcs, which he relates to a season of TV with each episode telling a story. He’s quoted in The Writer Files blog as saying, “People are eating them up at 99 cents each.”

This process for his short stories may have a foundation in his belief in the Liliana Hart method of marketing a book series. The best-selling author of mystery and romance uses a process that boils down to writing five books before releasing one of them a month. Howey’s The Wayfinder blog post describes why he thinks she may be genius.

He also points to another author’s take on the Liliana method, in which Rosalind James uses Kindle Select and Kindle Countdown marketing programs as the focus of her “Rolling Countdown” book launch campaign. A very interesting read.

Have Howey and Hart  found the “silver bullet” of successful self-publishing? What do you think?

P.S. Learn more about how Howey achieved his writing success on The Writer’s Dig blog.

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Indie publishing • Word-of-mouth
Check out my Book Shepherding sessions.
avidean@videanunlimited.com

 

Advertisements

My Mom, a Mary Poppins doppleganger, inspires increased book sales using a unique personal trait

A word-of-mouth marketing example from the lens of Ann Narcisian Videan
to inspire your book “village.”
…………………………..

SCAN0202

A vintage Rocky Mountain Post article about my mom, who entertained at parties as Mary Poppins. Do you have a unique trait you can leverage to market yourself or your book?

I’m counting on this post to inspire you to find your own special talents, traits, experiences, or even your looks—like my mother did—to entice your audience to talk about you. Find something unique that also pertains to your book and, víola!, instant word-of-mouth book book marketing.

I hear you thinking, “What?!”

Think for a second. Say you looked like Mary Poppins, and wrote a book about professional organizing. You could relate the movie theme to your book marketing. “Spit, spot!” Organizing made easy! Everyone  who wants a magically clean room/home can relate to the scene of the Banks’ children putting away their toys while their nanny sings, right? A unique, fun, emotional mental image. Exactly the techniques to compel readers into talking about you.

Or, maybe you’re a musician. How can you use that to tie into your books? I wrote a “soundtrack” to complement my first book, Rhythms & Muse. That became a Wow! moment for my readers. My next chat-worthy project will use my art skills. I’m creating customized faerie doors and short stories, as well as a faerie door coloring book, to complement my book Song of the Ocarina. (It’s book 1 in my Delfaerune Rhapsody series about New Zealand Fae who use Earth energy and music to make magic.)

Think now, what about you or your book would inspire someone to say, “Wow, that’s cool!” or to write a newspaper article about you? I encourage you to put some thought into this and come up with something outrageous to drive word-of-mouth marketing.

What do you do, or what’s in your book, that would entice readers to talk about you?

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
Check out my Book Shepherding sessions.
avidean@videanunlimited.com

Today’s key book marketing tips

writers fon't only hang out in writing groups. One of their natural habitat is a coffee shop. That's why I write a blog about them. Check out BuzzBerry on my Coffee CommuniTea blog.

Writers don’t only hang out at writing groups or libraries. One of their natural habitats is a coffee shop. That’s why I write a blog about those little hot spots. Check out my latest find on my Coffee CommuniTea blog: BuzzBerry Bistro

I love hanging out with authors. They’re interesting, smart, and — at least in my circles — extremely generous with helpful ideas. Every time I go to a place where writers hang out, I learn something.

So, what fun is it to keep all that great information to myself? I want you to benefit, too. So here are three great ideas heard in the last couple of weeks:

  1. I’ve mentioned this one before, but it bears repeating. Use the Advanced Marketing Institute’s Headline Analyzer tool to check the emotional value of your blog/e-newsletter subject lines and headlines. (The emotional connection makes them want to read your stuff.)
  2. Slip a postcard in the back of every book you put into a reader’s hand. On the card, ask for comments about the book, and leave a space for the recipient’s email. That way you can acknowledge his or her comment. Brilliant!
  3. If you have the opportunity to give something away in a raffle, why not give away a few dollars in an envelope with a link to your ebook. This allows you to buy the book for your recipient, and all you ask for in return is his or her review on Amazon. Sweet!

What book marketing tips can you share?

ALWAYS explore key techniques to leverage book contests

The path to leveraging book contests... a bit rocky? Established writers, find out how to find the most appropriate contests for you, and how to merchandise your successes, at the next ALWAYS meeting in Gilbert. AZ.

The path to leveraging book contests… a bit rocky? Established writers, find out how to find the most appropriate contests for you, and how to merchandise your successes, at the next ALWAYS meeting in Gilbert. AZ.

Established writer:
• Are book contests important? If so, why?
• Do you know what book contests to enter?
• How do you use a contest win to market your books?
• How much do they cost?

Phoenix-area authors will share their insights on book contests at our next ALWAYS tribe meeting.

Next gathering:
Thursday, Nov.. 12, 2015
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Romeo’s Euro Café
(downtown GIlbert, AZ)
207 N. Gilbert Rd. #105
Gilbert, Arizona 85234
(480) 962-4224

Back-up location:
Joe’s BBQ
301 N. Gilbert Rd.
Gilbert, AZ 85234
(480) 503-3805
Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

Are you an established writer who:
• Needs contacts to help your writing?
• Wants advice about your writing?
• Likes to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Established authors share best book blogging secrets – ALWAYS

Our tribe of established, Phoenix-area writers —
The Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) —
gathers once a month for lunch and a chat about writing. It’s rather like a Secret Writer’s Society, except our tips are not so secret, since we share them with you.


TOPIC: Book Blogging

Established writer:
• Do you blog about your, or other’s, books?
• How do you come up with meaningful content?
• What makes readers actually read your posts?
• How do you build traffic on your blog?

Established Phoenix-area authors will share their creative blogging best practices at our next ALWAYS tribe meeting, at a more central location.

Though geared for enewsletters, I found this posting frequency chart from Constant Contact quite interesting. This is the type of information we will share at ALWAYS next month.

Though geared for enewsletters, I found this posting frequency chart from Constant Contact quite interesting. This is the type of information I expect we will share at ALWAYS next month.

Next gathering:
Thursday, Oct. 8, 2015
11:30 a.m.–1 p.m.
(ALWAYS typically meets on the second Thursday of the month.)

Where:
Old Spaghetti Factory
1418 N. Central Ave
Phoenix, AZ 85004
(Just south of McDowell Road on Central Ave. Please plan extra time for downtown light rail traffic and parking.)

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS

Are you an established writer who:
• Needs contacts to help your writing?
• Wants advice about your writing?
• Likes to hang with other cool writers?

If so, our tribe – the Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) – is the place for you. We’re an informal group of established writers looking for camaraderie, ideas, enlightenment and connection with writers, especially in the Phoenix metro area, to talk about our craft and businesses.

Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

How to entice readers to support your book creation

Creating books can be overwhelming and expensive but, luckily, help is available! Authors can ask readers, or other interested folk, to help support the book’s creation… and pay it forward… through crowd funding campaigns like those available on Kickstarter and Indiegogo.

Buddy The Soldier Bear... created from the illustrations as the book's mascot

Buddy The Soldier Bear… created from the illustrations as the book’s mascot

Here’s an example of a live — through Sept. 18, 2015 — crowd funding campaign for a very worthwhile book. Buddy The Soldier Bear is a children’s book authored by a soldier’s mom and illustrated by a soldier.

If the campaign succeeds, author Marie Joy Monroe will be able to create her books and plush Buddy mascots, and donate them to public libraries, schools, and military support groups. Plus, a portion of any sales profits will go to Central AZ3 Blue Star Moms, and other nonprofit organizations who help soldiers.

You can see all the important elements of a crowd-funding campaign on Marie’s Indiegogo site:

  • A video introducing the book
  • A written story explaining the need
  • A listing of donation levels and associated perks
  • A call to action

Have you done a crowd funding campaign? What worked? What didn’t? What advice would you give to other authors considering this route?

P.S.  While you’re checking out Buddy’s live campaign, think about donating to it, or at least forwarding the information to families or those in your networks associated with the military. You would support an excellent cause, and have some fun, to boot!
[Just so you know, I’m not affiliated with the creation of Marie’s book, but I love her idea, and think her cause is very important. Why wouldn’t you want to support it, too?]

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
Check out my Book Shepherding sessions.
avidean@videanunlimited.com

Key book-organization tools: Secret Writers’ Society (ALWAYS)

We look a lot more vibrant than this in person! Wendy, Patricia, Ann, Mallary, Marsha, Karen, and Alana.

We look a lot more vibrant than this in person!
Wendy, Patricia, Ann, Mallary, Marsha, Karen, and Alana

The Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) —  a tribe of established, Phoenix-area writers — gather once a month for lunch and a chat about writing. It’s rather like a Secret Writer’s Society, except the tips we share are not so secret, since we share them with you. 🙂


Key Book-Organization Tools

Many authors I’ve encountered in the past several weeks brought up the topic of how to organize a book. ALWAYS members shared a handful of fun and worthwhile suggestions:

1. Use a large sketch pad for writing notes; and to draw, map, or paste visual ideas that pertain to the story. You can also use it to develop a portable storyboard for your plot.

2. Write character notes or actions, important plot point, or scene ideas on colored 3×5 cards. Use a different color for characters, plot points, etc.

3. Post a visual timeline or cards or Post-It notes on a cork board in the room where you write.

4. Use software to help organize all your thoughts and ideas:

What other ideas can you share?

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
Check out my Book Shepherding sessions.
avidean@videanunlimited.com