I love hanging out with authors. They’re interesting, smart, and — at least in my circles — extremely generous with helpful ideas. Every time I go to a place where writers hang out, I learn something.
So, what fun is it to keep all that great information to myself? I want you to benefit, too. So here are three great ideas heard in the last couple of weeks:
- I’ve mentioned this one before, but it bears repeating. Use the Advanced Marketing Institute’s Headline Analyzer tool to check the emotional value of your blog/e-newsletter subject lines and headlines. (The emotional connection makes them want to read your stuff.)
- Slip a postcard in the back of every book you put into a reader’s hand. On the card, ask for comments about the book, and leave a space for the recipient’s email. That way you can acknowledge his or her comment. Brilliant!
- If you have the opportunity to give something away in a raffle, why not give away a few dollars in an envelope with a link to your ebook. This allows you to buy the book for your recipient, and all you ask for in return is his or her review on Amazon. Sweet!
What book marketing tips can you share?