Would you like to know how wildly successful self-publisher Hugh Howey earned 1,200 reader reviews on Amazon? He danced as a reward for milestone numbers of reviews. Really. Check out the video.
Howey, known for Wool, sold more than two million copies of his dystopian “Silo Series” worldwide. He’s writing his Beacon 23 series of short stories in stand-alone story arcs, which he relates to a season of TV with each episode telling a story. He’s quoted in The Writer Files blog as saying, “People are eating them up at 99 cents each.”
This process for his short stories may have a foundation in his belief in the Liliana Hart method of marketing a book series. The best-selling author of mystery and romance uses a process that boils down to writing five books before releasing one of them a month. Howey’s The Wayfinder blog post describes why he thinks she may be genius.
He also points to another author’s take on the Liliana method, in which Rosalind James uses Kindle Select and Kindle Countdown marketing programs as the focus of her “Rolling Countdown” book launch campaign. A very interesting read.
Have Howey and Hart found the “silver bullet” of successful self-publishing? What do you think?
P.S. Learn more about how Howey achieved his writing success on The Writer’s Dig blog.