A word-of-mouth marketing example from the lens of Ann Narcisian Videan
to inspire your book “village.”
A vintage Rocky Mountain Post article about my mom, who entertained at parties as Mary Poppins. Do you have a unique trait you can leverage to market yourself or your book?
I’m counting on this post to inspire you to find your own special talents, traits, experiences, or even your looks—like my mother did—to entice your audience to talk about you. Find something unique that also pertains to your book and, víola!, instant word-of-mouth book book marketing.
I hear you thinking, “What?!”
Think for a second. Say you looked like Mary Poppins, and wrote a book about professional organizing. You could relate the movie theme to your book marketing. “Spit, spot!” Organizing made easy! Everyone who wants a magically clean room/home can relate to the scene of the Banks’ children putting away their toys while their nanny sings, right? A unique, fun, emotional mental image. Exactly the techniques to compel readers into talking about you.
Or, maybe you’re a musician. How can you use that to tie into your books? I wrote a “soundtrack” to complement my first book, Rhythms & Muse. That became a Wow! moment for my readers. My next chat-worthy project will use my art skills. I’m creating customized faerie doors and short stories, as well as a faerie door coloring book, to complement my book Song of the Ocarina. (It’s book 1 in my Delfaerune Rhapsody series about New Zealand Fae who use Earth energy and music to make magic.)
Think now, what about you or your book would inspire someone to say, “Wow, that’s cool!” or to write a newspaper article about you? I encourage you to put some thought into this and come up with something outrageous to drive word-of-mouth marketing.
What do you do, or what’s in your book, that would entice readers to talk about you?
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
Check out my Book Shepherding sessions.