Follow established authors’ tips to earn visibility online

ALWAYS authors:
Using Goodreads and other online resources

Do your social media work now. Find your book later in a library like UC San Diego's Geisel Library. This crazy cool facility in La Jolla, CA -- named in honor of long-time La Jolla residents Audrey and Theodor Seuss Geisel (better known as Dr. Seuss) -- houses more than 3.5 million books! Photo: 2013 CEVIdean

Do your social media work now. Find your book later in a library like UC San Diego’s Geisel Library. This crazy cool facility in La Jolla, CA — named in honor of long-time La Jolla residents Audrey and Theodor Seuss Geisel (better known as Dr. Seuss) — houses more than 3.5 million books!
Photo of Ann: 2013 CEVIdean

Topic for our gathering:

What is your favorite online tool for authors? Goodreads? Facebook? Pinterest? Blogs? Let’s get together and share what we know about making the best use of our time online for our books.

Next gathering:
THURSDAY, Nov. 14, 2013
11:30 a.m.–1 p.m.
(ALWAYS meets on the second Thursday of each month.)

Where:
DAVE & BUSTERS
(private room)
Tempe Marketplace
2000 E Rio Salado Pkwy
Tempe , AZ – 85281
480-281-8456

Back-up location:
Tea Infusion
2000 E Rio Salado Pkwy # 1064
Tempe, AZ 85281-4927
(480) 967-1141

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by:
• RSVPing through the “Join” link on our Facebook Event page
or
• Contacting Ann Videan, avidean@videanunlimited.com

If you’ve RSVP’d, please SHOW UP. If you run into a conflict, please let me know BEFORE the event so I can make the necessary adjustments for the group meeting. Cheers!
…………………………………………………………….

ABOUT ALWAYS
• Need contacts to help your writing?
• Want advice about your writing?
• Like to hang with other cool writers?
The Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) is an informal group of established fiction and nonfiction writers in the Phoenix area who want to support each other’s work, share ideas and best practices, and just discuss writing topics. I’ve led this group since 2006.
Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Create a book readers want to read, through design

#13 Writing Tip: Create a book readers want to read, through design—Step 1

You walk through a book store. Shelf upon shelf of books surround you. Something on a cover makes you stop and pick up a volume.
Or…
You search online for a book to read. You click through to a genre you like and scroll down the listings. Something catches your eye, and you click to learn more.

What made you stop and look? The book cover design, of course. So, would your book meet the reader-catching test? The next few blogs entries will deal with this topic, starting today with cover design.

I created my own back cover for Rhythms & Muse using Photoshop and a photo editing software.

I created my own back cover for Rhythms & Muse using Photoshop and a photo editing software.

For my front cover, I did my research and asked contest-site designers for a specific look including certain elements. I chose this one from among more than 25 designs.

For Rhythms & Muse, I did my research and asked contest-site designers for a specific look with certain elements. I chose this one from among 25+ front-cover designs.

Book cover art involves both art and science. Not all designers—let alone authors—know the secrets to what draws a buyer’s attention. If you want an enticing design, you must do your research, considering:

  • Image elements
  • Mood
  • Color
  • Impact of photos vs. illustration
  • Font choice
  • Composition
  • Much more

Are you clear on these areas, and how your choices can influence your book design’s success? If not, you need to hire a designer. Now, I’m not saying you have to pay the big bucks for a graphic designer who specializes in book design, although that may just be the ideal solution. Today’s accessible information and technology provide a number of options:

  • Hire a professional book designer ($$$)
  • Pay for support services from print-on-demand publisher, like CreateSpace ($$)
  • Research book design online, learn the ins-and-outs, and ask for on-spec designs from a contest site like ($)
  • Research online, learn the ins-and-outs, and do it yourself using design software like Adobe Illustrator, Photoshop, or even Word, although the latter has limitations (minimal cost)

Your first step for eye-catching book design involves choosing one of the above options.

If you would like additional resources, tried and true, per my own experience, please contact me.

P.S. Can you recommend an additional resource for other writers? Do you have a book design secret to share? Feel free to comment below.

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
avidean@videanunlimited.com

Six Key Steps to Produce a Book

Writing Tip #12:
Six key steps to jump-start the production of your self-published book

Image

Don’t wait until the 11th hour to take care of book production details!
Photo: iStockphoto.com

So, you wrote your book, a professional edited it, and you’re ready to start the self-publishing process. But where do you start? What should you include? How do you cover yourself legally?

I self-published my first book Rhythms & Muse through CreateSpace (an Amazon company), but it took me years of research—online searches; conference attendance; and asking questions of other writers, editors and book consultants—to narrow down everything needed to actually get the book into printed form. I’m sharing my research here to make it easier for you, so you don’t have to spend all that time. I wish someone had done it for me, so I’m paying it forward.

To jump-start you, follow these six critical steps in the publishing process, and use the resources I provide as a starting point:

  1. Choose a virtual author’s assistant, if you want help
  2. Obtain an ISBN number
  3. Obtain a bar code
  4. Obtain a Library of Congress card number
  5. Find out if your content is legal
  6. Decide if you want to copyright your work

1. Decide if you want support from a virtual author’s assistant so you don’t have to do everything yourself.

This is someone who will do the legwork for the following few steps, and more. From my experience, you should expect to pay at least $65/hour for the services of a VAA. Because my novel included so much research on song permissions and royalties for lyrics, my quote from a VAA amounted to about $3,500. Standard novels without much legal research would probably cost much less.

A great resource to learn more about this: Jan B. King’s VAA Web site.

2. Obtain an International Standard Book Number (ISBN).*

The Bowker company sells ISBNs. A unique ISBN is required for each book format you use (hardcover, softcover, e-book, audio book, etc.)  One costs about $125. You may also buy blocks of 10 numbers for $250, a great value if you’re planning to produce your book in more than one format.*

3. Obtain a bar code.*

Bar codes are required, and are produced along with the ISBN number you purchase from Bowker. This small image encrypts the cost (which you’ll need to provide), ISBN, and other information about each individual book. Bowker will provide both an ISBN-10 and an ISBN-13 number. (An ISBN-13 is based on the ISBN-10, but with the prefix 978.)

* Note: Steps 2 and 3 are available for free when publishing through CreateSpace, and some other print on demand publishers. I know many authors who happily use CreateSpace, which enables do-it-yourself or with-help production and print-on-demand for books, CDs, DVDs, MP3 files, video, and more). Plus, they offer a very affordable broad distribution system.]

4. Obtain a Preassigned Control Number (PCN).

This is a unique number assigned to each Library of Congress catalog record (book). You need only acquire a PCN if you want your book available in libraries. PCNs are free, but you must apply for one, which takes about two weeks. For more details on applying, visit the Library of Congress PCN FAQ.

5. Obtain legal permissions, and licenses (for which you’ll pay royalties).

If you plan to use others’ works in your book—like quotes, lyrics, excerpts, and such—you must do three things to avoid legal issues:

  1. Identify if something is currently in the public domain
  2. Ask permission
  3. Pay the creator

I highly recommend talking with a copyright lawyer like Kevin Keener at Keener McPhail, LLC to make sure you’re in the clear using someone else’s words, images or other creative works.

6. Decide if you want to officially copyright your work.

This is optional, as anything you create is technically your copyrighted material already. But, if you’re paranoid about ownership, you can officially copyright the work through the U.S. Copyright Office. Just note that this can cost you a pretty penny.

These six steps serve as a good starting points. For my next blog entry, I plan to blog talk about design options for book production.

In the meantime, any other tips you’d care to share with other authors about the production of their books?

…………………..

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth
avidean@videanunlimited.com

Author Publishing Options: 2 Starting Points

Writing Tip #11:
Two high-level considerations about traditional publishing vs. self-publishing

This article provides two initial decisions you must make to decide the best way to introduce your book into the market.

First,  know your manuscript and research possible publishers. Be clear what kinds of material potential publishers print. Does your story fit? Will you need an agent? (Some publishers will not consider your manuscript without one.) They also require you to follow very specific guidelines when submitting manuscripts and otherwise dealing with them.

Luckily, you can find out everything you need to know about the writing marketplace — not only for traditional and other publishers, but for magazine articles, greeting card companies, and more —  in the Writer’s Market publications available online, at libraries and in book stores.

If you do decide to pursue an agent and traditional publishing, check out individual agents, their histories, success rates and more at Agent Query. Writer’s Market provides a guide specific to literary agents, as well.

I decided to self-publish my first novel partly because agents I approached didn't have a good system for incorporating its music "soundtrack."

I decided to self-publish my first novel partly because agents I approached didn’t have a good system for incorporating its music “soundtrack.”

Second, armed with the above information, decide if you want to publish traditionally or self-publish. Pros and cons:

  • Traditional:
    • You have a team so you don’t have to do it all yourself
    • Offers some financial support
    • Less ROI
    • Less control
    • You still do most of the marketing
  • Self:
    • You do it all yourself
    • Self-funded
    • More ROI
    • Nearly full control
    • You do all the marketing

    P.S. The decision to publish traditionally or by yourself involves a lot of nuances and choices. If you need additional input, ask a question in the comments below to see what others suggest.

    …………………..

  • Write on!
    Ann Narcisian Videan
    Write • Edit • Self-publish • Word-of-mouth

Secrets to choosing the perfect book marketing, ALWAYS

You’ve written and published your book. Now you must sell it. But how?

At the next authors’ Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) gathering, we’ll discuss this overwhelming topic with best-selling author and publicity guru Raleigh Pinskey.

Standing in front of shelves lined with Celestial Seasonings teas is very similar to standing in front of shelves (or Web pages) filled with book publicity options. Which do you choose to get the best bang for your book? How do you make yours stand out? Publicity, is one answer. This topic will be addressed at our August 2013 authors' ALWAYS gathering. Photo: @2013 ANVidean

Standing in front of shelves lined with myriad Celestial Seasonings teas is very similar to standing in front of shelves (or Web pages) filled with book publicity options.
Which do you choose to get the best bang for your book?
Photo: @2013 ANVidean

When:
Thurs. Aug. 15, 2013
11:30 a.m.–1 p.m.

Where:
Tea Infusion
2000 E. Rio Salado Pkwy.
Tempe, AZ 85281-4927
(480) 967-1141

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by RSVPing through the “Join” link on our Facebook page or contacting Ann Videan, avidean@videanunlimited.com.

If you’ve RSVP’d, PLEASE show up. If you run into a conflict later, please let me know before the event so I can make the necessary adjustments for the group. Cheers!
…………………………………………………………….

ABOUT ALWAYS
• Need contacts to help your writing?
• Want advice about your writing?
• Like to hang with other cool writers?
The Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) is an informal group of established fiction and nonfiction writers in the Phoenix area who want to support each other’s work, share ideas and best practices, and just discuss writing topics. I’ve led this group since 2006.
Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

Catchy writing requires a fresh reader who is not YOU

Writing tip #10:
Catchy writing requires a fresh reader who is not YOU

I don’t care if you wrote 27 books, publish multiple corporate newsletters every month, or even edit others’ words. You cannot edit your own writing.

NO EXCEPTIONS! (Yes, that’s me stepping up on my soapbox and yelling.)

P1000845

@2011 CEVidean

Fresh eyes, peeps. That’s what it’s all about.

When you write, your brain repeatedly works through  messages the same way, and tends to gloss over words, phrases and ideas already “set” in your mind. It’s a subjective process. Someone else — and, preferably, a number of someone elses — can take a look at those same words, phrases and ideas and see something completely different. They provide a fresh, objective viewpoint.

Two quick examples:

• Writing a 68-page, four color, tabloid RealTime news magazine for computer resellers every two weeks required at least five sets of eyes on our team. Invariably, the designers would see mistakes the writer/editors missed, and vice versa.

• The professional editor of my initial Rhythms & Muse manuscript pointed out that I did not include any current-day scenes with my hero anywhere in the first half of the book. What? I couldn’t belief my oversight. Her input contributed to creating a much more complete, seamless, self-published novel, and helped make it interesting enough to rate almost all 5-star reviews on Amazon.

Sources of “other eyes,” though your #1 choice should always involve a professional editor:

  • A co-worker in your marketing department
  • Several fellow authors or editors (beta readers)
  • A critique partner or group
  • NOT solely your mother or good friends, even if they are avid readers.

OK, so did I make my point? You are not your own best editor!!!
Thank you. (I can step down off my soapbox now.]

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth

P.S.  How do you get input on your writing?

#8 Writing Tip: Why authors should research the rules, then ignore them

You could follow every rule. Or, you could generate a little anarchy in your writing. Angel or “V,” which will you choose?
[My son portrays “V for Vendetta” with an unphased, visiting Halloween angel. @2007 ANVidean]

So many writing resources. So many how-to books. So many style manuals. As a writer, you could spend an entire life reading and studying, intimidating yourself so with everyone else’s ideas and rules that you never actually sit down to write anything from your heart.

One overarching fact crystalized in my head over years of writing/editing millions of words in business content and numerous novels — sometimes the best way to communicate an idea involves blasting away the rules and conventions with a creative blow torch. Creative license makes writing fresh… and, well… yours.

Don’t get me wrong, it is important to research and read when you’re a writer. You need to know the rules—at least the basics, so you can keep your audience intrigued. But, you also need to know when to bend or ignore those rules to best serve your own writing voice. (More on this in my #9 Writing Tip, coming soon.)

So, where to start? Here are a few of my favorite resources for learning writing basics:

For business:

For authors:

  • My favorite book for character development: Goal Motivation Conflict, Debra Dixon
  • My favorite book for plot development: The Writer’s Journey, Christopher Vogler
  • My favorite book on writing. Yes, it’s called On Writing, and it’s by Stephen King (of all people)
  • Books in the genre you’re writing. I’ve been studying Harry Potter, Hunger Games, Beautiful Creatures, and other young-adult novels.
  • Books not in your genre. What cool writing techniques, words, or ideas, can you glean from other authors and stories? New ideas formulate “outside the box.”

There you have it. A couple of great starting places. Now, go forth and create your  masterpiece… I’m eager to read it in your very own voice.

Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth

P.S.  What writing resources are your favorites? Please comment below.

Coffee CommuniTea: Cupz N’ Crepes, Ahwatukee, AZ

Pleasant French décor, comfy seating, good food. What's not to like?! ©2011 ANVidean

Today’s Coffee CommuniTea
Cupz N’ Crepes
Coffeehouse and Creperie
Owner: Terri Martinez

The Grounds (location)
4232 E. Chandler Blvd.
Ahwatukee, AZ 85048
480-706-1963
www.cupzncrepes.com

Tea Times (hours)
Mon.–Fri., 7 a.m.–4 p.m.
Sat. & Sun., 8 a.m.–4 p.m.

Share a cuppa (the stories)
My associate Kim Cecere of ON Point Communications introduced me to Cupz N’ Crepes a few weeks ago. We had a brunch meeting there to talk about writing. (I tell you, writers always have their Coffee CommmuniTea venues of choice!)

A late-start school day was a good excuse to visit Cupz N' Crepes with my daughter Codi. ©2011 ANVidean

Walking in, I immediately liked the décor and the feeling of the place, especially as a quiet spot for conversations. I ordered a savory crepe with vegetables and feta, which was very tasty. I know some people adore that lightly sweet crepe flavor, but I just have a hard time thoroughly enjoying it with salty foods. So, when I took my daughter Codi to Cupz N’ Crepes for brunch and to take photos, I tried a salad. Deliciously fresh! Next time, I’ll try a sweet crepe like honey, bananas and almonds. Yum!

I can totally picture me sitting here with my writer friends to brainstorm plot lines! ©2011CEVidean

I see why this coffeehouse was voted one of the best new business venues in Ahwatukee, and best for breakfast and customer service.

What’s Brewing (coffee, tea, food)
• Crepes, both savory and sweet
• Bagels
• Salads
• Coffee drinks
• A few teas

Percolation Factor (the activity/environment/energy/service)
The vibe at Cupz N’ Crepes, both times, felt energized and positive. A flow of people came in to order to-go drinks, others sat and enjoyed conversations over their cups and crepes. I can imagine a group of writers or musicians sitting on the couches in the back to share creative ideas and lots of laughs. The environment is clean and pleasant. I’ll definitely go back.

Perks (What I really like!)
• The quiet ambience
• Well lit
• Plenty of space between tables
• A comfortable lounging area with couches, a TV and books
• A colorful paint scheme highlighted with lovely reflective triangular mirrors, and ample shelving for tea sets, photographs and other French décor
• Fresh, delicious food

The Grind (what I would change)
• No grounds for not really liking this place. 😀

Yelp rating:
4 stars

……………………

I love connecting people and ideas, so I’ve been creating small villages my entire life. Really, what better places can writers and musicians find to create “village” than independent coffee/tea shops? I wrote most of my Rhythms & Muse novel in coffee/tea venues, so it seemed natural to create this blog. Whether you came here to find a new favorite hangout, or suggest a spot not yet not posted, may you find Coffee CommuniTea exactly to your taste!

How to Catch Your Dream: Immediate Ideas

Recap of the “Catch Your Dreams” writing workshop and brainstorm for the Scottsdale Society of Women Writers, Jan. 26, 2011
By Ann Narcisian Videan

©2010 ANVidean

Do you have a life dream you want to catch and live, but can’t get past everyday reality? Need a jump-start to move you toward your goal?

In our January brainstorming session, we talked about how – by listening to intuitions, using available resources and taking action – you can find true fulfillment, just as I have, and also as my heroine does in my novel Rhythms & Muse.

I asked participants to express their life dream and, with input from everyone in the room, we shared the ideas, resources and support recorded in this blog post.

Expect to gain at least one, but probably many, positive action items to help you take the next step with your writing, or life goal.

_________________________________

Writing Goal #1: Publish a historical fiction book for young adults.
Next step: Get started.

Ideas Resources/Action Items
Research how it’s done. • Read books on the topic.
• Attend professional meetings. Scottsdale Society of Women Writers is a good start.
Take a writing class. Check out Gotham online writing workshops.
Contact Stella Pope Duarte, author of If I Die in Juarez. Duarte teaches classes at Paradise Valley and Phoenix community colleges.
Contact Jessica McCann. (Glendale, AZ writer) McCann‘s book All Different Kinds of Free releases April.

_________________________________

Writing Goal #2: Publish My Book(s)
Next step
: Get out of overwhelm.

Ideas Resources/Action Items
Hang out with others who will support and encourage your efforts. Start with the Scottsdale Society of Women Writers.
Set up one next step and do only that. Then, set one more step and do that.
Listen, and ask for what you want. Interview authors, get to know others who already do what you want to do.
Protect your rights. If you wrote it, you own it. You may also copyright works legally, using online forms.
Find an illustrator. Ask other writers, visit illustrators’ association meetings, and participate in pertinent blogs.
Never give up! Example: Misty Hyman, Mesa-born swimmer who swam 22,000 miles to earn Olympic gold.

_________________________________

Life Goal #1: Buy cottage in Maine
Next step:
Find the money

Ideas How to apply the ideas to a writing goal
Visualize yourself in the place you want to be, in clear detail, and write it down. Visualize your writing goal, in clear detail, and write it down.
Create a picture board or three-ring binder with magazine cutouts showing what you want. Create a picture board or three-ring binder with magazine cutouts showing samples of other’s works or ideas representing what you want to create.
Never say never. Indeed!
Make a list of ways to obtain your cottage without money. Make a list of ways you can accomplish your writing goal, elements and resources you might need.
Rent a cabin/become part of the community. Immerse yourself in the community, connect with other industry people associated with what you want to do. Ask for input and ideas!
See what trades are available. See if you could create a mutual support system with someone else. You help them, they help you. Perhaps a critique partner.
Find a realtor/private person and switch places for a summer. Find a critique partner, agent, editor, publisher, writer’s group, or others with whom to swap information and skills.
Develop a pen pal in the area. Find a mentor who’s done what you want to do, and meet consistently.
Create a blog with entries about making the cottage purchase happen. Create a blog with entries about making your writing dream come true.
Start a savings account and fill it with change or any extra money. Divide the work into small, reasonable steps so you don’t get overwhelmed. Or collect needed notes or tools as you work forward.
Explore the costs and set a budget. Explore what’s involved in your next step and set aside the resources (time, money, people) to make it happen.
Keep the mindset, “I have enough.” (use play money) KNOW you can obtain anything you need to meet your goal.
Keep in mind what it represents to you. Picture yourself after accomplishing the goal and hold that image.

_________________________________

Life Goal #2 Manifest a Civics Program for inmates.
Next step:
Bring Sandra Day O’Conner into the movement.

Ideas How to apply the ideas to a writing goal
Contact Sandra Day O’Conner. Get to know other successful writers.
Tie in your contact to your book, or maybe the book she wrote with her granddaughter. Existing work can open doors. Think about how you can leverage what you’ve already done.
Andrea Beaulieu (http://www.yourauthenticvoice.com/) knows Dick Snell, who went to college with Sandra Day O’Conner. Ask others if they would be willing to make introductions with others in their network (an editor, agent, publisher, mentor etc.).
Just ask!
• Sandra Day O’Conner to participate
• Everyone around you to help
(What’s the worst thing that could happen?)
Just ask!
(What’s the worst thing that could happen?) 😀
Sandra Day O’Conner may simply be a stepping stone for you to get to the person who can’t wait to help you reach your goal. (Supreme Court Judge Rebecca Burch? Or someone else!) Keep your options open and listen for ideas to move you in the right direction with your writing.

_________________________________

Do you have other ideas or resources to share? Please comment.

Do you have a goal for which you’d like others’ help? Ask here and let’s see if we can’t get you moving forward with help from our “village.”