A word-of-mouth marketing example from the lens of Ann Narcisian Videan
to inspire your business tribe/village.
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Montezuma’s Castle, just off I-17 south of Flagstaff, AZ. @2013 ANVidean

On the way back from Northern Arizona University, where my daughter took a college tour recently, she and I stopped to play tourist at Montezuma’s Castle.

The Native American ruin lies just over 30 minutes south of Flagstaff, and a short jaunt down a narrow road into the desert. You think you’re in the middle of nowhere when suddenly the Visitor’s Center parking lot looms ahead.

Hand-packed mud holds the walls together. ©2013 ANVidean

Another ruin, probably housing 100 people, in greater disrepair lies at the bottom of the elevated dwelling. ©2013 ANVidean

Along an easy 1/3-mile loop trail along Beaver Creek, you can witness how native Arizonans lived in a structure built 100 feet up in a cliff face. They made use of all the materials available to them: a natural cave, stones, soil, Arizona Sycamore trees, and nearby water to carve out an amazingly robust and protected life for themselves.

Humans are truly ingenious, are they not?

I totally suggest a visit, and a chat with the knowledgeable ranger staffing the center there.

What other impressive sights can you recommend in Arizona?