Authors share more writing secrets—ALWAYS

"sugar covers" for book publicity

We share lots of fun marketing ideas—like the book review process— at ALWAYS. One of my favorite ideas involves using the author’s skills… like this amazing “sugar cover” work by pastry chef and author L.H. Nicole.

Judith Starkson, author of Hand of Fire, shared some solid tips on working with book reviewers at our Oct. 9 gathering of the Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS). Our other members also shared valuable ideas for the benefit of writers everywhere. 🙂

A couple of top tips from Judith:

  • Build your community months, even years, before your book is published
    –  Start following select bloggers and authors in your genre
    – Participate in those communities with valuable information
    – Bloggers and reviewers’ sites typically list other blogs they like and support, so you can send your info elsewhere.
  • To earn reviews for a specific book,  start four to six months before publication. With your query, send:
    – A “killer” book blurb
    – Advance praise (testimonials) are key– Strong cover art
    – Professional materials: author photo, press release, an email service like Constant Contact or MailChimp
  • Never respond to negative reviews or leave snarky comments online, and promote others.

Other ideas you can use, from our group:

  • Choosy Bookworm advertises a book to potential reviewers. For $50 you can reach 10,000 reviewers.
  • Fiverr is a good resource for artwork of any kind at $5 per piece. These hungry artists are willing to do art for this price because they want to meet people and develop relationships. Pay five of these folk to do your book cover, a total of $25, and you get five choices.
  • To get media coverage more easily, make sure to use two meaningful quotes from experts other than yourself, in addition to covering the who, what, why, when, where and how. Find out the name and spelling of the editor of your paper’s local edition.

What additional writing tip can you share with us?


Write on!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth

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