Twenty, established, Phoenix-area writers met for lunch at the Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) gathering on March 12, 2015, in Phoenix. Here’s what happened.
At our tribe meeting, Deborah Brown, co-owner of Peters & Brown Multimedia Marketing & Publishing, shared five “amazing” book marketing tactics to reach Amazon best-seller status and build a book platform. Here they are:
1. Start with the end in mind, to sell at least 1,000 ebooks in your category at a discount.
Her ideas included tips like:
- Make sure your ebook tile and subtitle include your keywords.
- Sell the book for $.99.
- Use all four category designations available: two for print, two for Kindle.
2. Build your platform first
- Start blogging about your book before it’s written.
- Create lead pages to separate raving fans from others.
- Follow Debbie Macomber and John Locke as great role models.
- Use Pinterest for authors, linking to your blog.
- Offer a multi-author box set.
3. Nurture your FLASH mob, perhaps starting with a campaign for crowd funding. Your mob includes:
- Friends and family
- Loyal clients and customers
- Able and willing well-wishers
- Selected partners
- Hand-picked ambassadors
4. Capture leads on launch day.
- Amazon does not identify who buys your book, so pre-market the launch date on a separate book-deal Web page, where you can capture contact info.
5. Keep marketing after your launch.
- Do talk shows like Deborah’s “Boomer and the Babe” podcast.
- Do something every day.
You can’t possibly get the scope of all of Deborah’s good ideas just from these highlights, so I encourage you to find the full version of her handout under the Files link on the ALWAYS Facebook page, or to contact her.
Watch our ALWAYS Facebook page for details on our next gathering on April 9, 2015 (we meet on the second Thursday of the month).
Do you have an idea for a topic or speaker? Maybe some information you need to help you move forward? Perhaps you or someone you know has some great author-related info to relate? Recommend away!
Ann Narcisian Videan
Write • Edit • Self-publish • Word-of-mouth