Secrets to choosing the perfect book marketing, ALWAYS

You’ve written and published your book. Now you must sell it. But how?

At the next authors’ Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) gathering, we’ll discuss this overwhelming topic with best-selling author and publicity guru Raleigh Pinskey.

Standing in front of shelves lined with Celestial Seasonings teas is very similar to standing in front of shelves (or Web pages) filled with book publicity options. Which do you choose to get the best bang for your book? How do you make yours stand out? Publicity, is one answer. This topic will be addressed at our August 2013 authors' ALWAYS gathering. Photo: @2013 ANVidean

Standing in front of shelves lined with myriad Celestial Seasonings teas is very similar to standing in front of shelves (or Web pages) filled with book publicity options.
Which do you choose to get the best bang for your book?
Photo: @2013 ANVidean

When:
Thurs. Aug. 15, 2013
11:30 a.m.–1 p.m.

Where:
Tea Infusion
2000 E. Rio Salado Pkwy.
Tempe, AZ 85281-4927
(480) 967-1141

Cost:
A writing tip, and your own lunch.

RSVP:
PLEASE show the consideration of reserving your spot at the table by RSVPing through the “Join” link on our Facebook page or contacting Ann Videan, avidean@videanunlimited.com.

If you’ve RSVP’d, PLEASE show up. If you run into a conflict later, please let me know before the event so I can make the necessary adjustments for the group. Cheers!
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ABOUT ALWAYS
• Need contacts to help your writing?
• Want advice about your writing?
• Like to hang with other cool writers?
The Alliance for Literary Writers, Authors & Yabbering Scribes (ALWAYS) is an informal group of established fiction and nonfiction writers in the Phoenix area who want to support each other’s work, share ideas and best practices, and just discuss writing topics. I’ve led this group since 2006.
Any established writer can connect with us online through our ALWAYS Facebook page, get listed in our directory of writers on our ALWAYS LinkedIn page, or you can meet with us in person at a lunch meeting. We’d love to have any experienced writer join us at our next meeting … anyone who spends a significant part of his/her week writing, and wants to rub elbows with other writers.

#2 Writing Tip: Use your book cover as a profile picture

Rhythms & Muse’s back cover. You want to click on it so you can read it, don’t you? I’ll let you watch my Facebook page at Ann Narcisian Videan for the front cover to appear in a few days, or check it out at http://www.tinyurl.com/ANVamazon.

Change your profile picture to your book cover.

Twice a month I meet with a group of established Phoenix, AZ-area writers in my Alliance of Literary Writers, Authors and Yabbering Scribes (ALWAYS) “tribe.” We share writing tips, ideas and resources, which I pass along to you.

The authors attending our May 22, 2012, gathering came up with a number of great ideas, which I will parse out in the near future, but Eduardo Cervino shared a real winner, an easy way to gain a bit more visibility.

He suggested authors change their profile photo to their book cover every once in a while on their social media sites. You know when you see the same image over and over, you tend to ignore it? A change in scenery can pique interest and entice your friends and followers to actually click on your little image to see it in better detail, especially a book cover.

Just make sure you offer valuable information next to the photo, such as a photo description in Facebook which includes your Web site address.

Thank you, Ed! I’m going to do this whenever I’m running a special promotion or on the  verge of a big book event.

Do you have a savvy writing tip to share for authors or freelancers? Please post a comment. (And, don’t forget to ALWAYS write!)