I recently staffed a table to sell my Rhythms & Muse novel and music CD at the Arizona CityFest Women’s Luncheon and Expo. Between talking with visitors, I made note of certain tactics effective in drawing people into a booth.
Here are some of the techniques I identified:
- Register early so you get the best pick of tables considering the traffic flow
- Wear a name tag
- Fill your table corners so attendees can’t place purses or other items on them, which block your table visibility
- Have a focal point on your table that draws the eye, like flowers, a computer monitor, etc.
- Use good eye contact
- Ask a compelling question as someone walks past the table
- Offer special discounts just for that day
- Offer neat finger foods like cookies, hard candy or licorice
- If you’re selling from the booth, make sure product prices are prominently, but tastefully, displayed
- Stand in front of the table to hand out “leave-behind” marketing, like a business card, postcard or flier
- Remember to bring sufficient change for cash purchases
- Provide receipts
What else can you suggest?